Tactical Letter

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[Tactical Letter @TacticalLetter]

Many brands are champions of "Post & Ghost". They spend time and resources to create great content, post it and then, move on.

We know it takes time, but you need to reply to every single comment you receive. It's good for your brand and it's good for your engagement.

[Tactical Letter @TacticalLetter]

Social media content copywriting tip 💡

Use phrases like:
▪️ Why?
▪️ The truth is...
▪️ Here's the deal...

Why? (yep, did that on purpose)

Because these phrases leave your audience hanging and compel them to keep reading.

#SocialMediaMarketing #TacticalLetter #OrganicGrowth

[Tactical Letter @TacticalLetter]

85% of executives report that social data will be a primary source of business intelligence for their company moving forward.

#TacticalLetter #SocialData #SocialMediaMarketing

[Tactical Letter @TacticalLetter]

Ad spending in 2021 increased by 18% year-to-year.

[Tactical Letter @TacticalLetter]

Instagram launches a paid subscriptions service, with prices from $0.99 to $99.99 per month.

When we told you 2022 was the year of the creators, we were not kidding. Social media will send flowers to content creators and try to get them more active on their platform.

[Tactical Letter @TacticalLetter]

4️⃣ Team up with influencers to boost your sales. Utilizing influencers becomes super easy since they can use tools like shoppable tags on IG to push buyers right to your store -- creating a seamless shopping experience for the consumer.

[Tactical Letter @TacticalLetter]

#SocialCommerce is growing at the speed of light -- and it's only going to keep getting bigger.

In fact, we see it as the future of shopping.

If you're ready to jump on the bandwagon, here are 4 tips to consider before you dive in. 👇👇👇

[Tactical Letter @TacticalLetter]

3️⃣ Integrate your social store with your existing e-commerce platform. Connecting your inventory directly to a social shop allows for automated real-time syncing of pricing updates, product info, and availability - eliminating the need for time-consuming manual updates.

[Tactical Letter @TacticalLetter]

#Twitter is tapping into the popularity of NFT profile images by building an official integration process — making it easier for #NFT owners to display proof of ownership by providing a direct link to the NFTs listing on a blockchain.

[Tactical Letter @TacticalLetter]

OLD SCHOOL MARKETING: sling products as quickly as possible to consumers who don't need them. It was about aggressive solicitation and manipulation.

TODAY'S MARKETING: solve consumer problems, pain points, and unmet needs. It's about emotion, authenticity, and connection.

[Tactical Letter @TacticalLetter]

Embracing "conversational commerce" (aka DM automation) is an underrated opportunity for brands to drive engagement and revenue.

It can customize your customer's experience and allow them to learn more about your brand, your products, and to get answers to questions.

[Tactical Letter @TacticalLetter]

"The growing creator economy is worth $100B+" - Robinhood.

The reason we tell you so much about the Creators is that we consider brands to be creators, or more precisely, brands should consider themselves as creators and storytellers.

[Tactical Letter @TacticalLetter]

@JoyceCarolOates Also, you are NOT @JoyceCarolOates.

No one is expecting you to create Nobel Prize material for each of your tweets or Instagram caption.

Don't put too much pressure on your shoulders. Creativity needs you at your best, not close to a burnout.

[Tactical Letter @TacticalLetter]

How to write the perfect caption or even tweet?

Follow @JoyceCarolOates' advice.

When she writes short stories or novellas, she can review and rewrite her text hundreds of times.

We know marketers can't afford so many reviews and have to create a lot of content.

But 👇🏻👇🏻👇🏻

[Tactical Letter @TacticalLetter]

@JoyceCarolOates You work hard and invest significant resources to bring the attention of your marketing personas to your content, make their time worth it, even if it means posting a bit less.

You will reuse evergreen content for months, maybe years. It's OK if it takes a while.

[Tactical Letter @TacticalLetter]

👉🏻 Ask your client to share the Ad account and the Assets with you as a Partner. You need to give him/her your Agency ID.

Done!
You're in charge.

Yes, they will see what you do but transparency has virtues, like building trust and long-term relationships.

[Tactical Letter @TacticalLetter]

Facebook starts warning agencies in violation of item 5 of “Things You Should Know”. It's YOU if you manage different clients with the same Ad account.

We know you don't like to share all your secrets with your clients, so they can get rid of you and do it themselves but... 👇🏻

[Tactical Letter @TacticalLetter]

... you have to comply if you don't want to put the Ad account at risk, and here's how to set up everything properly and risk-free.

👉🏻 Ask your client to create its own Business Manager, to add its Facebook page, its Instagram account and its Pixel.