Everyone is commenting on the rapping (which is amazing) but I was equally impressed by the subject matter, specifically Cole’s ability to weave in all of these topics:
-AI replacing humans and taking jobs away
-Kids getting addicted to screens
-Lack of physical ownership in the streaming era and comparing that to renting a crib “you won’t own a thing”
-The greed of billionaires
Just another example of Cole’s ability to relate to the average person through topics not often mentioned in mainstream music
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