ChatGPT ads have a negative selection bias issue.
In general, the people who can will pay for ChatGPT. It's cheap. It's useful. So the people who are going to be served ads on ChatGPT are in general significantly lower income than those who will not.
This differs greatly from Google where the product is free for everyone, and everyone gets ads.
I'm actually going to take the L on this because I was incredibly bullish on ChatGPT ads, but I didn't think about this behavior structure.
If you have a product or service that primarily targets lower income people, you're far more likely to see success on ChatGPT ads than if you have a product that targets higher income consumers.
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