Great advice: do more
Also great advice: do less
How do you make sense of it?
Do more of fewer.
“Perfect every detail. Limit the number of details.” -Jack Dorsey
You can't just have high work ethic, you need high "learn ethic."
Work ethic is often being able to do the same thing over and over again without getting bored.
Learn ethic is being able to try a new thing over and over again without getting frustrated.
You need both to win.
The exact words your customers use to describe their own pain are already tested. Already true. Pulled from real experience.
Use their words in your copy and it stops reading like marketing. It starts reading like understanding.
Your content feels forgettable? Here's why.
It wasn't written badly. It was written for everyone.
Content written for everyone connects deeply with no one. It's the marketing equivalent of giving a toast at a wedding when you clearly don't know the couple. Everyone can tell.
“Do more hard things everyday” is a great mantra but it should be less about ice baths and more about making that decision you’ve been putting off for three months.
Everything in your business is a feedback loop. If the market isn’t shouting at you either with praise or complaints, you aren't actually in the market yet. You’re just talking to yourself in an air-conditioned room while your competitors take the risks.
Imagine a self-driving car. It doesn't see the whole route from Lagos to Abuja at once; it just sees the next 200 meters. That’s how you build a startup. Stop asking for the destination.
Society wants you to fail because they don’t understand the program you’re running. They will call it "reckless" until the first funding round hits, then they'll call it "vision."