Tanner Simkins

- strategic consulting Complete SET Agency - advice and direction for athletes & brands - sportsbiz professor @UnivMiami - author

[Tanner Simkins @TannerSimkins]

Market Moves:

2025–26 capital tape in one board:

• Lakers: ~$10B then reported ~$12.5B path
• Seahawks: ~$9.612B NFL record
• Celtics: ~$6.1B
• Commanders prior record: ~$6.05B
• Blazers: ~$4.1B blended (reported)
• Falcons PE: ~10% at ~$10.6B EV (reported)
• Patriots minority / NFL PE comps now living in a ~$9B–$10B+ EV band

When control and minority prints both climb, the story isn't hype — it's institutional capital treating franchises like scarce media platforms.

(Not investment advice. Just the tape.)

[Tanner Simkins @TannerSimkins]

Operator takeaway: Diagnose the P&L and the building before you diagnose the country.

[Tanner Simkins @TannerSimkins]

The Expos became the Nationals in 2004–05. The story was stadium economics, revenue gaps, and 1994-strike scars, not a simple 'Canada cannot baseball' narrative.

[Tanner Simkins @TannerSimkins]

Venue plus territory plus willpower must clear as a package. Miss one and the club drifts until a buyer appears.

[Tanner Simkins @TannerSimkins]

Contrarian framework I teach (with a classic):

Pat Riley: "A champion needs a motivation above and beyond winning."

Operator translation:

Championships are intermittent.
Enterprise value compounds when culture, capital, and commercial systems keep working in the years you don't hoist anything.

Fans argue morals.
Operators argue incentives.

[Tanner Simkins @TannerSimkins]

Operator takeaway: Use the nuke to move the deal, not always to fire it.

[Tanner Simkins @TannerSimkins]

In 2001 MLB owners voted 28–2 to contract two teams, targeting the Expos and Twins. The vote mostly failed, and still repriced stadium leverage within a year.

[Tanner Simkins @TannerSimkins]

Nuclear options work as negotiation tools even at roughly $0 in actual damages when the threat alone moves deals.

[Tanner Simkins @TannerSimkins]

"The measure of who we are is what we do with what we have."

— Vince Lombardi
NFL coach, 5× NFL champion

[Tanner Simkins @TannerSimkins]

"Perfection is not attainable, but if we chase perfection we can catch excellence."

— Vince Lombardi
NFL coach, 5× NFL champion

[Tanner Simkins @TannerSimkins]

Operator takeaway: Relocate when the city story multiplies the brand two times or more.

[Tanner Simkins @TannerSimkins]

The Raiders' move to Vegas built Allegiant Stadium at roughly $1.9B. A betting town became an NFL town after decades of league taboo.

[Tanner Simkins @TannerSimkins]

Markets equal tourism funnels plus TV homes, not only metro population tables on a spreadsheet.