Highwire

Passionate Storytellers. Strategic marcomms at the intersection of innovation and industry. Built to move fast, think big, and deliver bold results.

[Highwire @TeamHighwire]

Join Highwire's Adam Schwartzman, Alex Christian, Bob Gohn, and Stephanie Marton to learn how brands are building influence and measuring impact in a post-funnel world.

📅 June 23 | 12 PM ET / 9 AM PT

Register: https://t.co/jOFE8RPRyw

[Highwire @TeamHighwire]

Follower count matters less. Earned reach matters more.

For B2B and cybersecurity brands, we break down what this shift means — and which metrics matter now in our latest blog: https://t.co/ksSAb29fSt

#B2BMarketing #Cybersecurity #ContentStrategy #SocialMedia

[Highwire @TeamHighwire]

Adidas proved you don't need a stadium to win a World Cup campaign.

"Backyard Legends" trades predictable spectacles for community-rooted storytelling and highly intentional casting. Read our breakdown of why this brand strategy works: https://t.co/8vZRFZS0YI

#BrandStrategy

[Highwire @TeamHighwire]

Congratulations to @CFPBoard on winning Gold at the 2026 FCS Portfolio Awards for the 'It's Gotta Be A CFP®' Public Awareness Campaign. Proud of this partnership and the work that makes a real difference for everyday Americans. 🏆

#CFPBoard #FCSAwards #FinancialCommunications

[Highwire @TeamHighwire]

Congratulations to Korn Ferry and our Highwire team on being recognized at the 2026 SABRE Awards North America for excellence in branding reputation and engagement with a Gold Sabre Award for Professional Services Firms! 🏆

#SABREAwards #PRAwards #CorporateCommunications

[Highwire @TeamHighwire]

When a CEO transition is announced, every stakeholder asks the same question: What does this mean for us? How you respond determines who controls the narrative. Highwire's new guide gives leaders the framework to write it first. Download the guide → https://t.co/8lhY79f64S

[Highwire @TeamHighwire]

Data center demand jumped 17% in 2025. Hyperscalers are locking in 20-year deals. Interconnection queues? Up to a decade in some regions.

The energy transition is a grid reality check—and clear communication will define the leaders. Read more→ https://t.co/ip6y584dBr

#EarthDay

[Highwire @TeamHighwire]

Generic AI wasn't built for your work. AcroAI was.

Trained on your brand. Your voice. Your methodologies. Built for marketing and communications teams who demand speed with substance.

Available exclusively to Highwire clients. Schedule your demo today.

https://t.co/ckcGbiXWhS

[Highwire @TeamHighwire]

Introducing AcroAI.

Agentic AI that runs on your team's unique knowledge, deploys coordinated agents, and executes in your brand's voice — across every channel.

Built exclusively for marketing & comms teams.

Schedule your demo today → https://t.co/yQDiVsAVf9

[Highwire @TeamHighwire]

Michael O'Brien and Cortney Stapleton joined the Smart in Public podcast today discuss how Highwire is approaching AI, how the agency model is evolving, and why teams remain the key differentiator. Catch the full conversation →https://t.co/sc5oHSqWDH

[Highwire @TeamHighwire]

Michael O'Brien and Courtney Stapleton joined the Smart in Public podcast to talk about the future of the agency model, how Highwire is thinking about AI, and why the team will always be the differentiator.

Get the full podcast here → https://t.co/iCCgqnKVh6

[Highwire @TeamHighwire]

We are thrilled to celebrate our very own Christine Elswick, for being named a 2026 PRWeek Women of Distinction Honoree! 🎉

Check out a full recap of all of the honorees via PRWeek: https://t.co/BeMeOCP1KM

[Highwire @TeamHighwire]

Michael O'Brien and Cortney Stapleton joined the Smart in Public podcast to talk through what a client-first acquisition looks like in practice and what it takes to maintain trust through a transition.

🎧 Tune into the full episode here: https://t.co/ey9dHzT6kF

[Highwire @TeamHighwire]

Congratulations to PG&E on winning Best in Corporate Branding at the PRWeek US Awards 2026. 🏆 We're honored to have been a partner in bringing your story to the world!

#PRWeekAwards2026

[Highwire @TeamHighwire]

The words that defined social impact? They're changing.

Our Impact Term Tracker shows exactly how — tracking terminology shifts across media, social platforms & press releases every quarter.

Full tracker → https://t.co/w5ETB5PGbE

[Highwire @TeamHighwire]

⏰ 2 days left! How do B2B buyers really decide who to trust in 2026? Spoiler: it's not your latest campaign.

Join Highwire's senior leaders on Feb 26 to break down what shapes buyer confidence and how to connect influence to revenue.

➡️ Register now: https://t.co/8oMQTauwz4

[Highwire @TeamHighwire]

This #BHM, our affinity groups For The Culture and Have Several Seats curated a cookbook celebrating Black culture and community through food. 🍽️ Every recipe is a love letter to our ancestors and a gift to the generations coming next. Get the cook book: https://t.co/oqmtbtJpTG

[Highwire @TeamHighwire]

#B2B advertising has changed!

This year's Big Game 🏈 showed enterprise brands (Claude, Ramp, Rippling, Coinbase) can compete by prioritizing storytelling over features. The formula? Show up like entertainers, not educators.

Full breakdown: https://t.co/08d5yYTydV

#Highwire

[Highwire @TeamHighwire]

Congrats to our team (formerly The Bliss Group) for being named a Top Place to Work in Communications 2026 by Ragan and PR Daily! 🎉 This award celebrates our shared values, collaboration, and people-first culture. To an exciting future together! #TopPlacesToWork #Highwire

[Highwire @TeamHighwire]

B2B is crashing the big game. 🏈

Enterprise tech and AI are spending millions on championship ads because B2B marketing has changed. Decision-makers are watching. This is about credibility, trust, and making tech accessible—not leads.

Read more here: https://t.co/za70jJY3DS