This guy quit the NFL to build a porta-potty business.
In month 1, he made $6,000.
By year 2, he crossed $1M in revenue.
His biggest growth lever? Reviews.
Here are 5 tactics to get more reviews for your business:
1. Positive review them first
Send customers an auto text after each job:
“Hey, [Tech's Name] said you were lovely to work with. Thanks for being incredible customers. If you felt the same about [him/her], leave him a review here → [link]"
This is what’s known as the law of reciprocity.
You're saying thank you before they've done anything, which creates a psychological obligation to return the favor.
This got us 20% more reviews when we tried it in our business.
2. Throw a special event
Host monthly community nights with free drinks, live music, etc.
Greet people and tell them they could help by posting a Google review. Then walk around and thank reviewers in real time.
You'll pull hundreds of reviews in a single night. And sometimes, your customers will bring friends… which could turn into referrals too.
3. Run a contest
Do a monthly giveaway for reviews. Ask customers to tag you on socials or use a custom hashtag.
Each post counts as an entry to the monthly drawing.
We ran one of these and got 1,000+ reviews and newsletter subscribers from a single giveaway.
4. Celebrate your best customers
Congratulate them for meeting certain milestones:
• being a “power user” on your site
• 1-year anniversary of being a customer
• buying X repeat products
Send a thank you, maybe a small gift, and ask if they’ve left a review yet.
The ask feels like a natural next step in the relationship.
5. Pay your team to ask
Give your employees a small bonus for every review they bring in.
But instead of a generic review request, frame it as tipping the employee.
One version I love: "Leave [Tech's Name] a 5-star review, mention his name, and we'll tip him $10 for you."
Free for the customer. Motivating for the employee. Personal enough that people actually follow through.
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I’ve used every single one of these 5 tactics to get more reviews for my businesses.
And so have thousands of our academy members in the ones they've bought.
Speaking of which…..
Want learn how to find, buy, and run businesses like these?
I’m running a 3-day live event teaching the full process.
Save your spot here:
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https://t.co/Q5Uk6Ynx4c
I’ve been talking about the video opportunity on YouTube since 2006. I made a ton of content about it back in 2008 and the craziest part is 18 years later is still an opportunity. Video on the internet is not “saturated”, it’s not “crowded”. It’s not “everyone’s taking a niche”.
Please friends, remember you are the niche. Start your creative content journey on video today. Stop being scared of getting 2 views. Stop being scared of people’s judgement of what you’re doing. Go make content around what you’re either passionate about, knowledgeable about or interested in documenting you learning about.
These 3 pillars will change the course of someone’s life because of this post. ♥️♥️♥️
20 rules for young men:
1. Never date a friend’s ex
2. It’s ok to go to the movies by yourself
3. Hygiene is more important than you think
4. Know the different between love and lust
5. Stay informed on what’s going on. Don’t be a sheep
6. Have a sense of humor but don’t joke about your dreams and goals
7. Study the types of people who upset you and why
8. Stand up to bullies. You’ll only have to do it once.
9. Don’t bully people weaker than you
10. Learn how to tell stories
11. Don’t complain. 80% of people don’t care about your problems and 20% are glad you have them
12. Be impressed by the things that matter
13. When coming across a successful person, talk less, ask more.
14. Leave a lasting impression after people meet you
15. Don’t feel guilty for being too ambitious
16. Be mentally and emotionally ready to lose loved ones at some point of your life.
17. Always have some cash with you
18. Regardless of what you get paid per hour, give your best.
19. Avoid porn at all cost.
20. You never marry a girl, you marry her entire family.
⚠️ That voice in your head is not you.
Most of your life is shaped by patterns and beliefs you never consciously chose. The moment you recognize those patterns, you stop being controlled by them and start taking your power back. Awareness is where change begins. 🔥
An emotional response to a situation is the single greatest barrier to power, a mistake that will cost you a lot more than any temporary satisfaction you might gain by expressing your feelings.
Kevin O'Leary says billionaires don't care about money
"if you're a great entrepreneur and you're so passionate about your business...you wake up one day saying oh shii I'm rich"
"and then when you get the money you buy some good watches"
"here's the truth about the economy 80% of people in America work for the 20%...are you one of the 20% ? go and get it"
Marc Andreessen on how Michael Ovitz dismantled a 90-year-old industry by questioning a single assumption nobody else thought to challenge:
Ovitz started CAA in the mid-70s, walking into an agency business that had been around for decades doing vaudeville bookings and music halls. The people running it had had generations to settle into "the best way to do it." They had arrived at a set of practices that nobody questioned.
One of those practices was the morning staff meeting. Marc explains:
"At every agency, they would have their staff meeting in the morning at 9:00 AM and they would basically share whatever information was going to get shared at the agency at that point. This studio wants a script to do, he wants to do a crime thriller and here's the script and whatever. The staff meeting would go from 9:00 AM to 10:00 AM. And then at 10:00 AM, they would start calling their clients."
Ovitz looked at that and made one decision: move the meeting up two hours.
"So of course Michael's like, alright, well, we'll have our staff meeting at 7:00 AM. We'll be done at 8. Between 8:00 and 9:00, we'll call all the clients. By the way, we won't just call our clients, we'll call their clients."
Marc paints the scene:
"Imagine you're Paul Newman and you've got some agent you've been working with for 20 years and your agent calls you at 11:00. And it's like, I've got this great role. And you say, the guys at CAA called me about that three hours ago. And your agent's like, they don't represent you. And Paul's like, yeah, isn't it great? Isn't that fantastic?"
Rinse and repeat 1,000 times. To the client, the choice becomes obvious.
The deeper lesson is about who runs companies long enough to challenge their own foundations. By the time Ovitz showed up, the founders of the legacy agencies had been gone for decades. The people running them were managers, not founders. As Marc puts it:
"The thing a manager never does unless they're under duress is reconsider fundamental assumptions. They hate that. That's not the whole point of running something big. You don't have to do that. You get to run the big thing at scale. You don't have to go in and reinvent it from scratch. That sounds like a nightmare."
So you end up with embedded assumptions that made sense in 1930 or 1970 and just don't anymore unspoken, unquestioned, sitting there for anyone willing to go back to first principles.
Ovitz didn't outwork an industry by being smarter about talent. He outworked it by being the only person in the room willing to ask why the meeting was at 9 instead of 7. The competitive edge was hiding in plain sight, protected by nothing but inertia.