Telum Media

Telum Media is a regional media intelligence platform for PR, communications and media professionals. Quickly find verified journalist profiles, media outlets.

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“Most of what regional work asks for, a good local communicator already owns.”

Patricia Malay (Bud) explores how local market fluency becomes the foundation for regional communications leadership.

Read full in The Earned View on Telum Media: https://t.co/J2e5Mpzp3z

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"The number that flatters you is the number that keeps you from getting better.”

In The Earned View on Telum Media, Kate Midttun (Acorn Strategy) asks why AVEs still appear in reports - and what PR teams should measure instead.

Read: https://t.co/ueWIONBAQN

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“Believability is a hard, transactional reality that is made in the moment.”

Richard Brett (Ogilvy) speaks to Telum Media about brand belief, the Say-Do-Gap and why credibility needs the right proof, messenger and channel mix.

Read on Telum Media: https://t.co/wyOpNeW4vC

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Chris Savage (The Savage Company) looks at why agency growth starts with retaining existing clients - through better service, relevant proactivity and trusted advice.

Read on Telum Media's The Earned View: https://t.co/qsiHxhyQH3

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“The next obstacle is not access. It is behaviour.”

In The Earned View on Telum Media, Matt Collette (Sequencr AI) shares six lessons for communications teams moving beyond prompts and into more mature AI workflows.

Read: https://t.co/A4Zvk63SAu

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In Telum Media’s latest feature, we analysed more than 10,000 Journalist Interest Survey responses on what journalists want from PR teams in 2026.

Media releases are not dead. Generic outreach is.

Read: https://t.co/DlrYZObJEk

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Matt Thomas (Stake) asks what AI means for the next generation of PR professionals - and how judgement gets passed on when juniors may no longer enter through the same door.

Read on Telum Media's The Earned View: https://t.co/PYRjQDnKGs

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“Journalism funding is now part of your commercial supply chain.”

Jasmin Hyde (Hyde & Seek Communications) asks who is paying to keep the media wildflowers alive - and why PR teams should care.

Read on Telum Media's The Earned View: https://t.co/8u5vvWelep

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“Judgement remains stubbornly human.”

In Telum Media's latest Perspectives, Conrad Egbert (PRCA MENA) explores why AI can support advisory work, but cannot replace context, ethics and human understanding.

Read on Telum Media: https://t.co/tJsq4b7nSy

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“People first. Reputation second. Dollars last.”

Douglas Wright (Wrights) asks what people remember after a crisis - and why behaviour, not just messaging, shapes reputation.

Read more on Telum Media's The Earned View: https://t.co/ieO4khFnhc

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Telum Media speaks with recruitment specialists, KJ Green (The Shortlist), Matt Harrison (Hope & Glory), and Anna O'Dea (Agency Iceberg) about how PR professionals can rebuild confidence, stay visible and move forward after redundancy.

Read: https://t.co/0y0M5T0WaE

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As the industry marks World PR Day 2026, Telum Media spoke with Toni Chan (Lalamove), Jonathan Tan (VoxEureka) and Abigail Ng (Temus) on strategic PR, AI, trust and the next decade of communications.

Read the feature on Telum Media: https://t.co/1NYqpjyTn8

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“Positioning is not a marketing exercise. It is a growth strategy.”

Chris Savage (The Savage Company) explains why agencies need to stop selling services and start owning the problems clients value most.

Read Telum Media's The Earned View: https://t.co/PIYjaDFcxX

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AI adoption can’t just be delegated.

Darren Boey, Founder and CEO of UnMute, explains why communications leaders need enough hands-on knowledge to know what to ask for - and what good looks like.

Read the full Perspective: https://t.co/huLzkVWLID

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“Opposition is not a messaging problem. It is a meaning problem.” 

Matt Thomas (Stake: The Reputation Company) looks at what sustained opposition is telling organisations - and why trust has to come before belief.

On Telum Media's The Earned View: https://t.co/mqyUqpPFpz

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NAIDOC Week is more than a campaign moment. Telum Media spoke with Madison West, Agency Director at Steady Ground, on how PR and communications teams can engage more meaningfully with First Nations histories, cultures and perspectives.

Read: https://t.co/KLW7kMX2uU

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“Communications has never been more important to organisational success.”

Tara Munis (PRCA APAC) explores AI, trust and the changing role of PR teams across Asia Pacific.

Read the full piece on Telum Media's The Earned View: https://t.co/9NEMNhhQHt

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“Ease of use is not the same as skill.”

In Telum Media's The Earned View, Matt Collette (Sequencr AI) looks at why confidence with AI may be outpacing real proficiency in communications teams.

Read: https://t.co/JwWBmNaxx1

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"Security breaches are no longer a question of 'if', but 'when'"

Oliver Ellerton speaks to Telum Media about cyber risk, pre-crisis credibility and why reputation resilience starts before a breach.

Read the full interview: https://t.co/ZPs7weaY91

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Telum Media caught up with TechDay Network Publisher Sean Mitchell on AI, local technology journalism and what PR teams should know before pitching.

Read the full interview: https://t.co/r6PYzcRM0A

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