Taylor Houghton

Taylor Houghton help improve customer strategies, value propositions & the capabilities of account managers, leaders & customer-focused teams.

[Taylor Houghton @TH4KAM]

Challenging economic times again...and budgets now being set by your customers /clients for 2016 spend. Are U reminding them of your value?

[Taylor Houghton @TH4KAM]

A dilemma? -Sales managers significantly impact performance?
SM need development? SM receive less training than colleagues? Is there a gap?

[Taylor Houghton @TH4KAM]

Enjoyable 'Sales Performance Association' meeting. Powerful insights about expected growth of Key Account Management and Inside Sales.

[Taylor Houghton @TH4KAM]

Working with a food group discovering key insights to capture attention of target accounts and turning these into sales opportunities.

[Taylor Houghton @TH4KAM]

People have busy lives. Making it easier for customers to navigate their internal sign off procedures should be part of your solution.

[Taylor Houghton @TH4KAM]

With a leading group. Focusing on what to stop/reduce'doing' - to focus quality attention on understanding customers and raising value.

[Taylor Houghton @TH4KAM]

Back from the US having run a session at national conference of an excellent engineering group. Enjoyed meeting everyone.and learnt a lot.

[Taylor Houghton @TH4KAM]

Working on a sales leadership programme for DORMA in Paris.
Linking customer challenges with sales & leadership ideas to improve actions.

[Taylor Houghton @TH4KAM]

With a leading international services group. Investigating why customers say no and peeling back the layers to discover new opportunities.

[Taylor Houghton @TH4KAM]

Happy New Year! Try scanning 'Blink' by Malcolm Gladwell - its about trusting your instincts - a vital behaviour for all account managers.

[Taylor Houghton @TH4KAM]

Key Account Workshop for the 26 senior leaders in Spirax Sarco, the leading engineering firm, in South Carolina US.

[Taylor Houghton @TH4KAM]

Running account planning workshops covering food, beverage, oil / gas + petrochem in the US. Immediate and mid term opportunities revealed.

[Taylor Houghton @TH4KAM]

Building a strong proposition is one thing exciting customers yet another. Applying Caldini's rules of persuasion + storytelling at WBS.

[Taylor Houghton @TH4KAM]

Does your team understand its purpose protocols and products. Interesting debate at Warwick Business School. Look before leaping!

[Taylor Houghton @TH4KAM]

‘Starbucks represents something beyond a cup of coffee’.Howard Schultz CEO Starbucks. Make sure relationships with customers do too!

[Taylor Houghton @TH4KAM]

Are you good at measuring and reporting back on value delivered? Are value promises delivered? Busy week with Warwick Business School.

[Taylor Houghton @TH4KAM]

"Seeking to create value for customers rather than to simply sell more = a shift in mind-set and a step-up in results". Satisfied MD.

[Taylor Houghton @TH4KAM]

Thanks to all Spirax Sarco, S.Carolina. Good start on the key account journey. Developing strong plans for robust targets will reap rewards

[Taylor Houghton @TH4KAM]

Are you initiating too many connections with busy customers? Less but more effective comms can benefit all parties. In Gothenburg this week.

[Taylor Houghton @TH4KAM]

Designing a suite of sales managers development activities. From critical core skills through to sales leadership.