Yaro Y. 💗

Founder of | Dad of 3 | I build a $100m SaaS in the center of f*cking zoo

Join top 1% B2B sales community:

[Yaro Y. 💗 @ThatOutboundGuy]

Do you send cold emails to land new deals for your biz?
Bet you noticed it is hard to get a reply.

WHY?

Cuz everyone's sending the same templated sh*t

Wanna stand out from the crowd and get a 20%+ reply rate in less than 2 weeks?

These 7 tips will get you covered:

//THREAD//

[Yaro Y. 💗 @ThatOutboundGuy]

Every SaaS dream is $1M ARR.
But the hardest milestone isn’t $1M.
It’s the first $1.

Because the first dollar means:
-> Someone found value
-> Someone trusted you
-> Someone pulled out their wallet

Start small. That’s the hardest leap.

[Yaro Y. 💗 @ThatOutboundGuy]

Growth isn’t a hockey stick.

It’s a staircase:
→ Flat months
→ Sudden jump
→ Another plateau

The key is to survive the flat parts long enough to reach the next step.

[Yaro Y. 💗 @ThatOutboundGuy]

Raising money doesn’t fix a broken product.
It just scales the brokenness.

Fix retention first.
Then growth.
Then raise.
In that order.

What you think about this?

[Yaro Y. 💗 @ThatOutboundGuy]

Most founders burn out not from “working too hard”-
But from working hard on the wrong things.

Focus > hustle.
One priority at a time. Ruthlessly.

What you think?

[Yaro Y. 💗 @ThatOutboundGuy]

If you can’t get your first 100 users without ads, you don’t have PMF yet.

Calls. Demos. Founder hustle.
That’s the path. Not Facebook Ads.

[Yaro Y. 💗 @ThatOutboundGuy]

The SaaS pricing mistake...

We priced too low at first.
Scared of losing customers.

Turns out low pricing just made people undervalue us.

Raise your price. Then deliver the value.
The right customers will stay.

[Yaro Y. 💗 @ThatOutboundGuy]

The Startup emotional rollercoaster

Day 1: “We’re going to change the world.”
Day 2: “We should shut this down.”

Every founder knows this.
Momentum is the cure.
Do the next small thing. Then the next.

[Yaro Y. 💗 @ThatOutboundGuy]

Anyone can copy your features.

But nobody can copy how close you are to your customers.

Your moat early on = trust + speed.
Build that, and features follow.

Founders - What you think about this?

[Yaro Y. 💗 @ThatOutboundGuy]

When we launched, I thought “more features = more customers.”

Wrong.

It just meant more complexity, more bugs, and less clarity.

What actually worked?
- Doing less, but better.

[Yaro Y. 💗 @ThatOutboundGuy]

In B2B SaaS, everyone wants to “scale.”
But most skip the unsexy part: Founder-led sales.

Yes, it’s slow.
Yes, it’s uncomfortable.

But those 30-40 customer calls are where you find:
-> Real objections
-> Killer use cases
-> Pricing signals

[Yaro Y. 💗 @ThatOutboundGuy]

Curious - Why most B2B SaaS dies before year 2 ?

Founders who win?
- They outlast boredom.
- They obsess over the customer journey.
- They keep iterating until the product becomes the industry standard.

What's your opinion?

[Yaro Y. 💗 @ThatOutboundGuy]

B2B SaaS is slow burn:

-> 3-6 month sales cycles
-> Endless onboarding
-> Feedback loops that take quarters, not weeks

[Yaro Y. 💗 @ThatOutboundGuy]

B2B SaaS growth isn’t “build -> launch -> scale.”

It’s:
Build -> sell manually -> get rejected -> fix -> sell again -> repeat until painful.

What you think?

[Yaro Y. 💗 @ThatOutboundGuy]

Forget CAC, LTV, and MRR in the first 6 months.

Here’s what to obsess over:
- Time to first value - how fast can a new user win?
- Activation rate - how many actually use the product after signing up?
- Expansion signals - which users ask for more?

What you think about this?

[Yaro Y. 💗 @ThatOutboundGuy]

That manual sales phase is where you learn:

- The language prospects use
- The objections that actually matter
- The pricing that works in reality, not in your spreadsheet

What you think about this?

[Yaro Y. 💗 @ThatOutboundGuy]

Why most B2B SaaS dies before year 2?

It’s not churn.
It’s not lack of funding.
It’s not competition.

Most B2B SaaS dies because the founder got bored before the market got it...

[Yaro Y. 💗 @ThatOutboundGuy]

Anti-viral startup advice you actually need:

Momentum fixes most things.
Do the next small thing.
Then the next.

Ride the rollercoaster. Just don’t jump off.

What you think about this opinion?

[Yaro Y. 💗 @ThatOutboundGuy]

Startup advice you actually need:
- Forget chasing hype.
- Start chasing value.
That’s the game.

What you think about this opinion?

[Yaro Y. 💗 @ThatOutboundGuy]

The best startups are invisible until they’re inevitable.

-> Niche audience
-> Real pain
-> Quiet growth
-> Obsessive retention

What you think about this opinion?

[Yaro Y. 💗 @ThatOutboundGuy]

Love the meme that our customer just shared! 👀