The Insight Collective

Your Strategic Effectiveness Partner – combining intelligence, collaboration, and human-first strategy to deliver growth, margin, and brand equity.

[The Insight Collective @The__IC]

Wishing you all a brilliant Easter break 🐣

Please note our offices will now be closed until Tuesday 2nd April – we’ll see you then!

#Easter #HappyEaster

[The Insight Collective @The__IC]

We're celebrating all of the incredible women we're privileged to know and work with.

Inspiring women's inclusion provides a sense of relevance, empowerment and belonging.

Together, we can #InspireInclusion 🙌

#GenderEquality #InternationalWomensDay #WomenEmpowerment #IWD2024

[The Insight Collective @The__IC]

Is demonstrating Lead Quality to your GTM teams a key challenge?

If like most B2B Marketers you have to work hard to prove the value of the MQLs generated from your campaigns, intent data may be your greatest ally...

#LeadQuality #B2BMarketing #Intent #Data

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Discover our complete guide to alleviating these 2 key pain points to enhance your B2B lead quality: https://t.co/BMt5SKVU2M

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With 40% of senior B2B marketers reporting lead quality as a key focus area, reducing lead rejections and accelerating sales are undoubtedly high on marketing agendas. How can you drive the best lead quality into your business for optimal results? #LeadQuality #SalesAcceleration

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Is B2B lead quality in the eye of the beholder?

Aligning your definition of lead quality against each funnel activity and assigning a clear path to nurture is vital.

Here's how to achieve lead quality and why it's important: https://t.co/q594IzhuTO #LeadQuality #B2BMarketing

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Are you successfully converting leads? Here's 6 key metrics to help better assess your efforts:
1. Lead conversion rate
2. Lead-to-sale conversion rate
3. Cost per lead
4. Lead value
5. Conversion ROI
6. Time to conversion
Read the full article here: https://t.co/zV5kmdZtLN #B2B

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How many leads do you need to hit your quarterly revenue targets?

As a B2B marketer, this question should always be front of mind.

Our free tool calculates exactly how many leads you need, in seconds! Try it out here: https://t.co/YqxzvEbHAn #LeadGeneration #LeadCalculator #B2B

[The Insight Collective @The__IC]

How Many Leads Do I REALLY Need?

Most B2B marketers struggle to determine the right number. Get it wrong, and you either overload sales or starve the pipeline.

Discover our free interactive tool to calculate your optimal lead volume: https://t.co/KUFNZ05or0 #B2BMarketing #B2B

[The Insight Collective @The__IC]

Are you utilizing the power of technographic data?

Explore what technographic data is, how it’s collected, and its various applications in enhancing marketing and sales strategies - right here: https://t.co/Mpxsa9UNBK

#technographicdata #data #b2bmarketing #strategy

[The Insight Collective @The__IC]

Happy New Year from all at Inbox Insight!

We wish you every success for the year ahead and look forward to helping you accelerate your demand generation results in 2024 💥

Here’s to another brilliant year! 🍾

#HappyNewYear

[The Insight Collective @The__IC]

Wishing you a very Happy Christmas from all at Inbox Insight 🎄🎅

We wish you a wonderful festive break and look forward to a fantastic 2024! 🚀

We’ll be back in business on Tuesday 2nd January - see you then!

#MerryChristmas

[The Insight Collective @The__IC]

Day 24 🥂

A surge in interest for Incentive Programs over the past 90 days infers HR professionals are looking for solutions to improve employee engagement and experience.

REVEAL more B2B Buyer Insights here: https://t.co/LoSCXolXIu #HR #Incentives #EmployeeWellbeing #Wellbeing

[The Insight Collective @The__IC]

Day 23 🤶

Over a third (37.8%) of senior B2B marketing professionals on our Buyer Education Platform IFP, plan to invest in Marketing Automation over the next 12 months.

REVEAL more B2B Tech Buyer Insights here: https://t.co/KONUf5xdHB #MarketingOps #Insights #B2BMarketing

[The Insight Collective @The__IC]

Day 22✨

Cloud onboarding sees the greatest spiking intent in both NAM and EMEA, suggesting that cloud adoption is taking precedent for IT professionals on both sides of the Atlantic.

REVEAL more B2B Tech Buyer Insights here: https://t.co/D8QoowKHjv #Cloud #CloudComputing #Tech

[The Insight Collective @The__IC]

Day 21 ⛸

81% of large companies perform daily backups, compared to just 55% of smaller firms.

Regular backups aid business recovery efforts and can mitigate ransomware attacks.

REVEAL more B2B Tech Buyer Insights here: https://t.co/dCQCfL4BST #Ransomware #Cybersecurity #Tech

[The Insight Collective @The__IC]

Day 20 ❄

While 27% of HR leaders spend around 1 week on course creation, our 1st party research found resource dedicated to creation time varied from just 30 minutes to 3-6 months.

REVEAL more B2B Buyer Insights here: https://t.co/hlCk3dqSWD #HR #Insight #Learning #Development

[The Insight Collective @The__IC]

Day 19 🎅

Lack of Personalization, Poor Communication and Rising Customer Expectations were cited as the 3 biggest reasons businesses fail to retain customers.

REVEAL more B2B Tech Buyer Insights here: https://t.co/h5SS3JDMgU #CustomerExperience #CX #Insights

[The Insight Collective @The__IC]

Day 18 ⛄

With over 2/5 of marketers dedicating only 10% or less of their overall budget on MarTech, it’s crucial Tech Vendors align their GTM strategies to the priorities of their target buyers.

REVEAL more B2B Buyer Insights here: https://t.co/B26xnk1ahc #MarTech #Technology

[The Insight Collective @The__IC]

Day 17 🎄

The top 3 priorities for Contact Center Leaders over the next 12 months are:

• Reducing Costs
• Expanding Support for Digital Channels
• Implementing AI

REVEAL more B2B Tech Buyer Insights here: https://t.co/yFZY4etidu #Communications #Tech #B2BBuyers #Data