Sticker companies are trash talking us lately.
We replied as we do to many haters.
Then, they deleted post.
Likely, after a long meeting.
What's weird is... we are a hot sauce company.
Why do sticker companies trash talk us?
This is one of the most important speeches of our time. 30min straight, no notes. That's because James has dedicated his life to understanding the origins and interworkings of this, and how to convey. The way he describes the blueprint here is masterful.