SocialCode

[SocialCode @The_SocialCode]

HP's use of creative storytelling and high-profile celebrity narration was a masterclass in marketing.

By highlighting the importance of printer security, HP boosted its brand reputation and also saw printer sales spike to three times their original goal.

[SocialCode @The_SocialCode]

In 2017, HP had a problem: No one wanted their printers anymore.

So, what did they do?

They brought in Christian Slater (Mr. Robot) and Jonathan Banks (Breaking Bad) and scared the life out of the corporate world.

Here's how they did it:

[SocialCode @The_SocialCode]

4) Effective Call to Action

The films exposed weaknesses in corporate cybersecurity and made a call for businesses and corporations to have an immediate need to secure their work environment. HP’s secure printers were positioned as the answer to the threats depicted.

[SocialCode @The_SocialCode]

– In the way charity is used to shape laws, industries, and even culture.

Once you see it, you can’t unsee it.

The same principle applies to business: the biggest wins often hide behind bold moves, clever strategies, and choices most people never notice.

[SocialCode @The_SocialCode]

Jeff Bezos could “give away” $50 billion tomorrow.

The media would hail him as the world’s greatest hero.

But here’s the part you won’t see:
He’d still control the money.
He’d still profit from it.
And the IRS won’t get a cent.

The Billion-dollar game no one talks about:

[SocialCode @The_SocialCode]

It’s about a system where the rules are written so the rich can keep getting richer,
and everyday people are told to “pay their fair share.”

If you know how the game works, you can see it everywhere:
– In the way wealth is “given away” but never really leaves the family.