One account for everything you need to know about wine.
Receive insights into the love, economics and science of wine in your inbox every week🍷 Sign up below
Ferrari Trento pays $2.5m a year to be the "Official Toast of Formula 1"...the first non-French wine to ever be sprayed on the podium.
Since sponsoring the F1, sales spiked 50% in the US, up 500% in Texas.
They've begun production on another vineyard to help keep up with demand.
Ferrari Trento pays $2.5m a year to be the "Official Toast of Formula 1"...the first non-French wine to ever be sprayed on the podium.
Since sponsoring the F1, sales spiked 50% in the US, up 500% in Texas.
They've begun production on another vineyard to help keep up with demand.
These days, humans have a greater understanding of the importance of nutrition.
People often look for multivitamins or supplements to make sure they meet all their nutritional needs.
For plants, nutrition is also key, and without proper nutrition vines might suffer from a range of diseases or potentially die.
Vines aren’t able to absorb nutrients directly from the soil. Instead, the nutrients in the ground are dissolved in water. Grape vines then absorb this water, taking up the nutrients at the same time. A range of nutrients are important for vines, but the main ones are nitrogen, potassium and phosphorus.
Nitrogen is a modulator of vine growth and vigour. Too much nitrogen means that the vine will grow too quickly.
Excessive growth means that the focus isn’t on the grapes, but instead on the green parts of the vine. Improper ripening and flavour development in the grapes is the result. On the flip side, if there isn’t enough nitrogen, the vine is not able to produce sufficient amounts of chlorophyll.
Chlorophyll is what makes the leaves green, and is what enables photosynthesis. So, a nitrogen deficiency leads to pale leaves, and no photosynthesis… so no sugar for the vine. Once again, the quality of grapes will suffer!
Potassium and phosphorus play slightly different roles. But the story is the same: there is a goldilocks zone for these nutrients too. Slightly too much or too little of a single one of these nutrients can impair grape quality.
As such, grapegrowers need to frequently check the soil for concentrations of these key nutrients and make adjustments if necessary. Methods used to enhance nutrient levels in soil include fertilisers, compost and cover crops
Ferrari Trento pays $2.5m a year to be the "Official Toast of Formula 1"...the first non-French wine to ever be sprayed on the podium.
Since sponsoring the F1, sales spiked 50% in the US, up 500% in Texas.
They've begun production on another vineyard to help keep up with demand.
Ferrari Trento pays $2.5m a year to be the "Official Toast of Formula 1"...the first non-French wine to ever be sprayed on the podium.
Since sponsoring the F1, sales spiked 50% in the US, up 500% in Texas.
They've begun production on another vineyard to help keep up with demand.
Ferrari Trento pays $2.5m a year to be the "Official Toast of Formula 1"...the first non-French wine to ever be sprayed on the podium.
Since sponsoring the F1, sales spiked 50% in the US, up 500% in Texas.
They've begun production on another vineyard to help keep up with demand.
Been flicking through Silicon Valley Bank's report on the wine industry...
Wine sales in US declining in back-to-back years; far cry from the growth of early 2000s.
Apart from increase in seltzers, RTDs and more people abstaining from alcohol, any ideas why>