If you're among the 61% of #B2B companies that struggle to create #content for different stages in the buyer's journey, start by mapping out what prospects are thinking and need at each stage โ and develop topics to address them ๐ #contentcreation
How important is #contentmarketing today? 71% of content marketers in #B2B businesses say it's become even more important to their organization in the last year, found @MarketingProfs. How will you prioritize content in the new year? ๐ค
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