@Variety AI Film tools are incredibly powerful. It’s okay if some people don’t want them or believe in them. However, your next wave of indie film makers will be using AI because not everyone can snag a million dollar deal. These AI Film makers will be successful & it will be amazing.
One basic thing to keep in mind is consistency of lighting across AI-generated sequences.
For this gritty Downtown LA crime sequence, the goal wasn't just getting a cool frame. It was maintaining a believable sodium vapor lighting look shot after shot. That dirty orange-yellow glow is such a huge part of the visual language of LA crime films. Once it shifts too much between cuts, the illusion starts to break.
The other thing that doesn't get talked about enough is pacing.
A lot of people focus on the generation itself, but editing is where tension is actually created. How long you stay on a face. When you cut. When you don't cut. The space between dialogue. That's what makes a sequence feel cinematic rather than a simple montage.
As these tools improve, consistency, rhythm and pacing become even more important than raw image quality.
Martin Scorsese is an advisor to Black Forest Labs.
He's spent six decades shaping how the world sees stories. Now he's helping us shape visual intelligence with human taste and craft at the center.
We sat down with him for a working storyboarding session using FLUX.
The making of The Rogue.
This project changed me creatively in a lot of ways. Spending years trying to figure out how to tell this story, and finally seeing it come alive the way I always dreamed it, still feels surreal.
What I love about this BTS is that it shows how personal the process really was. All the experimenting, the little discoveries, the obsession with performances, camera movement, atmosphere, and emotion.
This definitely feels like the beginning of a new chapter for filmmakers around the world searching for ways to finally bring their own stories to life.
Extremely proud to be part of this moment and this revolution alongside the entire @runwayml team.
Really happy to finally share this part too.
Developed from scratch in just 4 weeks, on a budget of roughly $1,000 in credits, I took a 124 year old horror story that's already been adapted into 20+ films and reimagined it entirely using a single Al platform: @invideoOfficial
Based on W.W. Jacobs' 1902 horror story, The Monkey Paw is a cautionary tale about a cursed artefact that grants three wishes, but with terrible consequences.
I reworked the tale to become part of a larger Lovecraftian mythos I've been creating for over 20 years, set in the fictional town of Brightburn, Massachusetts.
I set out to achieve three goals:
1. Stay as faithful as possible to the original story
2. Deliver a strong emotional arc through believable AI performances
3. Push the medium as much as possible to emulate a real film breaking the AI illusion
You can be the judge of what worked and what didn’t.