Drae

I help experts turn content into income. 400M+ views across platforms. Founder of No MBA Club & ThinkAMillTV

[Drae @TheDraeJohnson]

Hustle heaven keep on blessing me 💯

[Drae @TheDraeJohnson]

@Mho_23 Guides

[Drae @TheDraeJohnson]

Outcomes are a distraction. Focusing on the process of what you have to do to get the outcome is what's important.

[Drae @TheDraeJohnson]

Unlocking creativity again is just parenting your inner child.

We often place it in the wrong environments, with non-creatives, or under constant pressure.

Creativity needs safety, and the right surroundings to grow. Protect it—or risk stunting your creative evolution.

[Drae @TheDraeJohnson]

Most people want the outcome without investing the income.

That’s why I say 95% of people aren’t your customer.

It’s tough because you see that 95% way more than the 5% you want. But knowing your worth and charging correctly makes those gaps in time worthwhile.

TRUST ME!

[Drae @TheDraeJohnson]

Stop underpaying, not paying, offering worthless equity, or dangling “future opportunities” in exchange for free work—

Then expecting a loyal, qualified, all-in service provider to go to the moon and back for your brand or business.

It’s delusion, not delegation.

[Drae @TheDraeJohnson]

If De Beers convinced the world that compressed carbon (aka diamonds) is a symbol of love and a girl’s best friend—not just a mineral from the ground…

Then you can convince the world your idea or business is worth millions too.

It’s all storytelling.

[Drae @TheDraeJohnson]

I’ve made hundreds of videos—and I still hesitate every time before I hit post.

Content always feels a little cringe. Posting still makes me nervous.

But whether it gets 0 likes and 1 comment or hits a million views… I’m getting the message out.

Then I close the app 😂

[Drae @TheDraeJohnson]

A rule of thumb in business:

There’s no such thing as charging too much—only charging the wrong customer too much.

Find your buyer.

[Drae @TheDraeJohnson]

This is why it’s so hard to find real help that actually gets you a return on what you pay.

Before I ever taught anything, I was managing 1M+ sub YouTube channels, monetizing new ones, generating ROI on retainers, and pulling views that convert through funnels.

[Drae @TheDraeJohnson]

Most “content gurus” can’t actually help you grow.

In today’s game, most “experts” built their audience by teaching others how to build an audience. No real results.

It’s like someone selling a “get rich” course—but the only reason they’re rich is because you bought the course.

[Drae @TheDraeJohnson]

Here’s the cheat code:

Your brand doesn’t need “more value.”
It needs a villain.

Call out the thing your audience hates.
Now you’re not just a brand—you’re the escape.

[Drae @TheDraeJohnson]

Want to build trust in 30 seconds?

Don’t pitch yourself.

Say: “Here’s how to avoid getting scammed by my industry.”

You educate. You protect. You build authority.

Now they trust you—before they need you.

[Drae @TheDraeJohnson]

The hardest part is getting to step #1—monetization.

But I manage 3 monetized YouTube channels and a TikTok network with over 3M followers.

I can help you hit the thresholds, grow fast, and start earning. Let’s run it.

[Drae @TheDraeJohnson]

Unlock monetization:

TikTok starts paying $400–$1,000+ per 1M views once you hit 10K followers.

YouTube unlocks at 500 subs + 3,000 watch hours or 3M Shorts views in 90 days. Creators earn $2K–$8K per 1M views, in hot niches, $10K–$18K.

The money’s out there—go create

[Drae @TheDraeJohnson]

YouTube ad revenue hit $36.1 billion in 2024—$18.1 billion of it paid directly to creators.

They’re on track to pass Disney and become the largest media company in the world.

If you’re a content creator and not building on YouTube yet, you’re missing the gold rush.

[Drae @TheDraeJohnson]

Forget ads.

Your next 10 clients might come from a single story post.

Stories are 22x more memorable than facts.

People buy transformation—not services.

Post a before & after this week. Watch what happens.

#MarketingTips #BrandStorytelling #ClientAttraction

[Drae @TheDraeJohnson]

Your brand story isn’t converting because you’re telling it wrong.

If you want leads, map your content to the Buyer’s Journey:

Awareness → Consideration → Decision

Most skip the part where the client realizes they need help. Follow for content strategy that sells.

[Drae @TheDraeJohnson]

TikTok Shop is doing over $1 BILLION a month…Yet some brands still think “TikTok is just for kids.”

If you’re ignoring it, you’re leaving real money on the table. The fastest-growing ecomm platform isn’t Shopify. It’s TikTok.

Watch + Follow for, digital strategy thats works!

[Drae @TheDraeJohnson]

A dead form of content? Print magazines.

Vanity Fair’s Editor-in-Chief just stepped down as print demand fades.

Condé Nast (Vogue, GQ, The New Yorker) laid off staff twice and licensed their IP to OpenAI to stay relevant in AI search.

The shift isn’t coming. It’s here.

[Drae @TheDraeJohnson]

TikTok just got teens banned from movie theaters…

But it also turned the Minecraft movie into viral promo gold.

Here’s what brands need to understand about trendjacking, chaos, and cultural control.