Entertainment Software Association

We are the US video game industry, redefining the business and creative boundaries of entertainment. 🕹️🎮📺

[Entertainment Software Association @theESA]

Our 2026 ESA Essential Facts report is LIVE! 🎮

212.3M Americans play video games—older players are rising, most parents who play do so with their kids, and much more.

Read the full report & latest industry insights: https://t.co/OLxJhJjjSJ #ESAEssentialFacts

[Entertainment Software Association @theESA]

ESA sent a letter to the Senate Judiciary Committee calling for leadership to revise the NO FAKES Act.

The bill fails to distinguish harmful deepfakes from the legitimate digital replicas found in games and threatens to devastate the U.S. games industry.

https://t.co/0QEU4ot1BT

[Entertainment Software Association @theESA]

Gameplay should be for everyone. The Accessible Games Initiative is making that real—helping players discover & understand accessibility features before they even hit play.

When players can make informed choices upfront, the game changes for all.

More: https://t.co/4QbgCVINKx

[Entertainment Software Association @theESA]

Video games have come a long way in 55 years.

ESA's Aubrey Quinn joined ThinkLA to preview our 2026 ESA Essential Facts report and share insights on who plays, why we play, and how we play games today.

Full report June 3.

[Entertainment Software Association @theESA]

Last week, ESA sponsored the Fresh Voices Panel at the 2026 @GamesBeat Summit! 🎮✨

Moderated by the @ESA_Foundation, emerging creators explored who gets to define the future of games—and how they're already doing it. The future is in great hands.

[XBOX @XBOX]

To improve accessibility options, we've updated the XBOX Adaptive Thumbstick Toppers:

🥅 Highly requested "goal post" topper option
🎮 Improved topper attachment design for extra stability

Learn more here: https://t.co/u1O6kbOrix

[Entertainment Software Association @theESA]

.@Ubisoft announced today it has begun its rollout of the Accessible Games Initiative tags on their game product pages, with more titles coming throughout 2026. 

We're excited to see the growing implementation of the Accessible Games Initiative tags.

More: https://t.co/zxUJvoeKTm

[Entertainment Software Association @theESA]

Day 2 of @IICONOfficial breakout sessions explored innovation across interactive entertainment, from sports fandom and esports to AI, creators, healthcare, and brand engagement. Sessions showed how digital-first experiences are reshaping communities and creating new value across platforms and IP.

[Entertainment Software Association @theESA]

Day 1 breakout sessions at @IICONOfficial delivered big ideas across trust & safety, AI creativity, real-world impact, audience shifts, global IP, cross-media franchises, immersive tech, and the “augmented human.”
Interactive entertainment is evolving faster than ever.

[Entertainment Software Association @theESA]

Video games aren’t just shaping culture—they’re a major contributor to the U.S. economy, underscoring the scale and continued growth of interactive entertainment across the country.

#VideoGames #VideoGameEconomy

[Entertainment Software Association @theESA]

We were delighted to welcome ESA member @NintendoAmerica President & COO Devon Pritchard ESA HQ!

We discussed priorities and toured our DC office with the ESA team. It's always great connecting with member companies to support the future of the video game industry.

[Entertainment Software Association @theESA]

Video games are one of the country's top entertainment choices — across every age, background, and walk of life. ESA's Stan Pierre-Louis sat down with @Marc_Saltzman and @USATODAY @IICONOfficial on who's playing and what it means for the industry.

More: https://t.co/lxC5IteNGS

[Entertainment Software Association @theESA]

Players are powerful partners for change.

A new @FastCompany article explores how player communities mobilize, collaborate, and drive meaningful impact through gameplay.

Read more: https://t.co/1cpQu3BwSt

[Entertainment Software Association @theESA]

ESA President & CEO Stanley Pierre-Louisis is one of Washington DC’s 500 Most Influential People Shaping Policy for 2026 according to @Washingtonian 🎉

Read more: https://t.co/oI130zWqhw

[Entertainment Software Association @theESA]

ICYMI: @IICONOfficial brought the industry together to explore interactive entertainment’s future—trust & safety, AI creativity, global IP, audience shifts, cross-media worlds, immersive tech, and real-world impact.

Faster, more connected, and shaping culture in real time.

[iicon @IICONOfficial]

#iicon2026 is in the books.

Last week, iicon brought together leaders from across sectors to explore how interactive entertainment is redefining business and culture.

The takeaway: interactive is no longer a category—it’s the strategic layer shaping what comes next.

Revisit some of the highlights from iicon below.

[iicon @IICONOfficial]

Day 2 of iicon featured another lineup of incredible conversations, including a look behind the halfpipe with Tony Hawk on his legendary franchise.

We continued to dive deep into how interactive entertainment is redefining business and culture. Yesterday's sessions reinforced our core takeaway: participatory experiences, evolving fandoms, and connected communities are the strategic layers driving the future of business.

See some highlights in our Day 2 recap!

[iicon @IICONOfficial]

Day 1 of iicon is in the books.

The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology.

From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world.

Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next.

Stay tuned for highlights from day 2!

[iicon @IICONOfficial]

Day 1 of iicon is in the books.

The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology.

From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world.

Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next.

Stay tuned for highlights from day 2!

[Entertainment Software Association @theESA]

What better way to say thank you than with… matcha 🍵

At ESA HQ, our team came together for a “Thank You Very Matcha” moment—celebrating the people behind the work.

A simple gesture for a great team.

[Entertainment Software Association @theESA]

Accessibility is essential to the future of gameplay.

Through the Accessible Games Initiative, industry leaders are helping players better understand accessibility features before they press play and make more informed choices.

Learn more: https://t.co/4QbgCVINKx