🌙Good Alchemy

Marketing strategy. Business growth systems. Deep Work. Productivity.

[🌙Good Alchemy @TheGoodAlchemy]

@fabianstelzer Claude is that friend who walks you to your car after dinner.

GPT is the friend who says "one more drink" at 1am on a Tuesday.

Both useful. Very different energy for getting actual work done the next day.

[🌙Good Alchemy @TheGoodAlchemy]

Not surprised at all. Many of them are jobless and purposeless and hanging out all day on this platform.

[Hazel @Hazeludw]

YOU GUYS WOULD BE SURPRISED AT HOW MANY PEOPLE JUST SIT IN THEIR HOUSE. THAT’S IT. THAT’S THEIR LIFE.

[Dr. Julie Gurner @drgurner]

Never, Never go against your instincts...
You will almost always regret it.

[🌙Good Alchemy @TheGoodAlchemy]

Gonna need to see real stats on this one.

[Alex Hormozi @AlexHormozi]

More businesses die from irrelevance than incompetence.

[🌙Good Alchemy @TheGoodAlchemy]

Fun to think about.

[Justine Moore @venturetwins]

AGI has been achieved externally

[🌙Good Alchemy @TheGoodAlchemy]

@felixleezd Different strengths bro.

[🌙Good Alchemy @TheGoodAlchemy]

Dan must not know anyone who works for the government.

[Dan Martell @danmartell]

The richest people I know barely mention money.

They’re too busy obsessing over how to make things better for others.

[🌙Good Alchemy @TheGoodAlchemy]

Most advice on twitter is written by people who’ve never shipped at all.

[Can Vardar @icanvardar]

most advice on twitter sounds smart until you realize it’s written by people who never shipped under pressure

[🌙Good Alchemy @TheGoodAlchemy]

I think the missed fact here is that some degree of fear and worry is inevitable. Do things anyway.

[Gary Vaynerchuk @garyvee]

You got one life. Do something with it. Don’t be scared. Don’t worry about people’s judgment. Live it!

[🌙Good Alchemy @TheGoodAlchemy]

@Regenereat @kungfoo___ @BioavailableNd She knows that. Grifters gonna grift.

[🌙Good Alchemy @TheGoodAlchemy]

But why are you building products that no one is paying for? How are you validating whether or not you are filling a gap?

Also, how many products have you built? If the answer is more than one and you have no adoption, there is something wrong off in your product, your messaging about it, your distribution path, or all three.

[🌙Good Alchemy @TheGoodAlchemy]

People really need to start being ashamed of themselves again.

[K Kulkarni @ks_kulk]

Kanye West said this in 2022 on @lexfridman:

Lex: "What do you hope your legacy is?"

Ye: "To be forgotten. There's ego in memory. Who designed the sidewalk? Who designed the water fountain? Who designed the stop sign? Who designed the stop light? These things are so ubiquitous that the person that designed them is forgotten. If it's a good idea, it's a God idea."

[🌙Good Alchemy @TheGoodAlchemy]

@Regenereat Great job babes! 🥳 <3

[🌙Good Alchemy @TheGoodAlchemy]

this is one of those reframes that immediately changes how you write everything

your guarantee is basically the clearest sentence on your whole page about whether you actually believe in what you're selling

the brands with weak guarantees don't have a guarantee problem. they have a product confidence problem. and buyers can feel that from a mile away

[🌙Good Alchemy @TheGoodAlchemy]

this is such a crucial point and barely anyone is talking about it

people think the battle is still "getting in front of" customers but the real battle now is becoming the brand that gets recommended by AI, curators, and trusted creators before the customer ever opens a browser

brand trust, reviews, page clarity, and consistent voice are the new targeting

the ecom brands that optimize for being recommendable are going to eat the ones that just optimize for CPM

[🌙Good Alchemy @TheGoodAlchemy]

this chart is a warning that every content-led business should screenshot and pin somewhere they'll see it daily

the companies that built their whole moat on volume are finding out that Google is playing a long game and so is the audience

authenticity and humanization were always the differentiator, the algorithm is just finally enforcing what users already knew

[🌙Good Alchemy @TheGoodAlchemy]

the part about partnerships following attention over decks is underrated

I've watched business owners with beautiful pitch decks lose deals to someone with a 50K following and a clear POV every. single. time.

the personal brand isn't the "soft" strategy anymore. it's the actual distribution moat.

the founders who figured this out in 2022-2023 are going to be untouchable by 2028 and everyone else is going to wonder how they got so far behind so fast

[🌙Good Alchemy @TheGoodAlchemy]

the angle extraction process is where most B2C brands completely fall apart

they find one ad that works and then... run it into the ground until it dies, panic, and start from scratch wondering what went wrong

the brands scaling past $500k/mo are the ones treating creative like a data feedback loop, not a guessing game

what's the single biggest CPA killer you see in stuck accounts?

[🌙Good Alchemy @TheGoodAlchemy]

brands that used to pay $5k+ for a single UGC shoot are watching this and having a small crisis right now

and honestly? the brands who figure out how to blend human authenticity with AI production quality are going to be unstoppable

the ones who refuse to adapt are going to keep wondering why their cost per acquisition keeps climbing

what prompt did you use to get that native feel? that's the hard part most people skip

[🌙Good Alchemy @TheGoodAlchemy]

okay this is genuinely one of the most important shifts for small B2C businesses right now

most owners are spending $3k/month on ads trying to "find" customers when the actual answer is just... describe who you are and let the tool do the matching

the ones still doing manual outreach in 2026 are going to feel this really soon

how's the lead quality compared to what you were seeing before?