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3 Key Questions To Write Copy That Gets Results🚀
You need to get crystal clear on these before you write a single word.
If you don't, your copy might just avoid doing what it's supposed to, and we don't want that.
So, let's get to them:
Every time you work think of it as building something.
The act of creation is one of the most powerful drivers for humans, even greater than conquest.
So, what are you building every day?
Do you see how much more manageable this task has become?
Yes?
Good.
Then look at your tasklist and ask yourself: "Does any of these tasks feel overwhelming or scary?"
If yes, break it down into small tasks and get to work!
See you on the battlefield G⚔️
Just. Get. Specific.
And turn this task into:
- Identify weak points of the page by consulting with AI
- Review your research to get ideas for improvement
- Create 5 new versions of this point with AI
- Choose the one you like the most and revise it with my skills
- etc.
With a task like that you have basically no idea what you need to do, and therefore it gets overwhelming.
Your brain can't comprehend what it means.
You start to run away from this task.
And suddenly, you wasted 3 days on f**king around.
But there's a simple solution to that:
As it turns out, it was all about one thing, just one...
Clarity.
And clarity comes from specificity.
What do I mean exactly?
My tasks were too vague.
"Work on improving the CR"🤦♂️
You probably just asked yourself: "What does this even mean?".
EXACTLY
It means shit.
I've had 3 days of very low performance recently.
I couldn't get my ass to work on a client project.
And then, on Saturday evening I suddenly switched back into fire mode.
What was it all about?
No, I wasn't sick.
No, I didn't get heartbroken.
And no, I didn't get hammered.
Don't expect your first copy to work.
Generally, first drafts are dogshit, and that's completely fine.
Writing is a revision process.
You write, read, understand it's crap, revise, read, understand it's a bit less crap, and so on.
That's the fun of it - you always improve.
The first thing most people try to do to get more time is cut sleep.
Terrible decision (I know from experience).
I get it, you sometimes need to get in a war mode.
Grind till late hours and go to school the next day.
But please, don't do it for more than 3 days MAX.
Priorities are just like gas.
Gas expands to the full volume of the room.
Your priorities expand into all the time you have.
That's why you don't have enough time.
How do you counter that?
Carve out specific time periods for your priorities.
Get feedback on your copy from other people.
They'll notice loads of things and nuances you don't see, simply because they have other perspectives.
This is the way you'll grow in the copywriting game and learn how other people think.
Super valuable.
The work’s been pretty chaotic lately.
Lots of unexpected stuff to figure out.
But that’s the beauty of it.
Solving problems and getting to know the unknowns is what makes the process fun.
Learn to enjoy it and you will eventually reach your goal.