The Offer Wizzard

The mind behind the most irresistible offers for 8 figure DTC brands.

[The Offer Wizzard @TheOfferWizzard]

Ask me anything. bf prep, offers, buy boxes, subscriptions, testing, whatever you're stuck on.

im obsessed building offers for d2c brands.

right now everyone is building their bf offer and most of it will be ass or copy of a competitor.

so before you lock it in: post your question below. doesn't matter how small. pricing, which tier to preselect, gift or discount, how to measure it. i'll answer every single one here in public.

[The Offer Wizzard @TheOfferWizzard]

Please Bro do the math! Or Waste Money in q4

1 for $35. 2 for 10% off. 3 for 15% off.

if your buy box looks like this, read this before black friday.

you copied these tiers from another store. he copied them too. nobody ever asked why it's 10 and 15.

and now almost everyone buys 1.

you know it. you just tell yourself your customers don't like bundles.

why nobody goes up:
for 10% off he has to pay almost double. he saves $7 and spends $28 more. nobody does that for a product he hasn't tried.

and the third one gives him 5% more for another full unit. that's nothing.

what actually works:
the single unit is the price people compare everything to. so make it a bit more expensive and put shipping on top.

now the step to 2 is small and 2 ships free.

put everything good on the big one. lowest price per unit, free shipping, the gift.

preselect the middle or the big one.

measure it on rpv. cvr can drop a bit and you still make more per visitor.

fix your tiers before bf or keep selling 1 unit to people who came to stock up.

[The Offer Wizzard @TheOfferWizzard]

@1ajaay Same with the offer

[The Offer Wizzard @TheOfferWizzard]

your bundle test "won". aov went up

and your profit didn't change.

you know why. you only looked at the number that went up.

what really happened:
you pushed everyone to the big bundle. the people who took it spent more, so aov went up.

the people who only wanted 1 unit saw a big price first and left. nobody checked cvr.

aov +15%. cvr -10%. that's rpv +3.5%. now take off the extra units you shipped at your lowest per-unit price. not much left.

and the guy who bought 3 doesn't reorder for 3 months. so your reorders in q1 are gone too. he may even want to refund it

Let me help you to fix this

decide every offer test on profit per visitor.

for that you need cogs per unit, shipping per order and your fees in one place. most brands don't have that. get it.

then look at the same customers 60 days later. reorders, refunds, cancels.

Cheatcode:
if the big bundle kills your cvr, keep the entry easy and sell the extra units after the purchase. a post purchase upsell doesn't touch your cvr.

stop calling it a win before you checked profit.

[The Offer Wizzard @TheOfferWizzard]

@Samuel_Ecom1 Yeah. Your offer should be in place to actually give you profit

[The Offer Wizzard @TheOfferWizzard]

@ArijanJanes One good offer also 🙌 Quiz funnel also works nice combined with q4 offer on a more product Store

[The Offer Wizzard @TheOfferWizzard]

@ArmandasPuckus Also with offer. Most guys copy the offer of the biggest competitors without knowing how aware and educated the audience is. Your offer needs to be adjusted to YOUR audience

[The Offer Wizzard @TheOfferWizzard]

you added free gifts to your buy box and your aov didn't move. read this before you add another one for black friday.

most free gifts do nothing. you pay for them on every order and the customer doesn't care.

you know it. you just keep them because every big brand has gifts.

why they don't work:
the gift has no price anywhere. it just says "free gift". nobody gets excited about a thing that looks like it's worth $0.

it's on every tier. the guy who buys 1 unit gets the same gift as the guy who buys 3. so why would he go up.

and it has nothing to do with the product. a random gift doesn't help anyone use what they just bought.

Let me help you to fix this

what actually works:
one gift. not three.

put it in your store as a real product with a real price. now people see what they get for free.

only on the big bundle. on the smaller tiers show it locked. people see what they miss.

pick a gift that makes the product easier to use. Or help them achieve there dream outcome

then check which tier people buy before and after. if that doesn't move, the gift is just cogs.

fix this before bf or keep paying $6 per order for a gift nobody asked for.

[The Offer Wizzard @TheOfferWizzard]

BUNDLE CHEAT CODE

You guys need this in your buy box before black friday or nobody takes your big bundle.

people don't do math on a pdp.

they see the price of 1 unit and the price of the big bundle. the bundle is the bigger number so it looks expensive.

show the price per unit on every tier. now everyone sees the big bundle is the cheapest per unit.

keep the total price next to it. if people only see the per unit price they get a shock in checkout and leave.

one number big, the other one small.

most bundle apps have a setting for this. turn it on today.

questions about your buy box? ask below.

[The Offer Wizzard @TheOfferWizzard]

STOP USING DISCOUNT CODES ON BLACK FRIDAY

If people have to type a code to get your bf deal youre losing orders in checkout.

they see the code field and leave to google a better code. a lot of them never come back.

and the ones who forget the code pay full price and write your support.

make the bf discount automatic. the price is already there on the pdp, in the cart and in checkout. nobody has to type anything.

creators still need a code? give them a discount link. it applies by itself.

then check what happens when someone adds your welcome code on top of the bf price. if it stacks you lose margin on every one of those orders.

[The Offer Wizzard @TheOfferWizzard]

@ArijanJanes Has a really high winrate for me also

[The Offer Wizzard @TheOfferWizzard]

It’s true sorry

Fix your offer or you will burn Money in q4

[The Offer Wizzard @TheOfferWizzard]

YOUR AOV IS TRASH BECAUSE OF ONE SETTING

Check what's preselected in your buy box right now. if it's 1 unit youre losing aov on every single order.

a lot of your buyers don't choose. they take what's already selected and hit the button.

that's why the preselected tier is almost always the best seller.

the price on your button comes from that tier too. it's the first price people really look at.

on black friday people want to stock up anyway. so preselect your biggest bundle for that week.

it's one setting in your bundle app. change it today.

then watch rpv. if cvr drops harder than aov goes up, go back to the middle tier.

[The Offer Wizzard @TheOfferWizzard]

D2C Brands fix your offer!!

[The Offer Wizzard @TheOfferWizzard]

STOP MAKING NEW CREATIVES UNTIL YOU READ THIS

Your offer is a multiplier on every single ad you run and most of you ignore it.

a new winning creative only helps that one ad, while a better offer raises cvr and aov on every click you already pay for.

so every click is worth more. you can pay more for it and still be profitable.

and when you can pay more, way more of your creatives work. even the average ones.

that's why some stores scale with boring ads. their offer is just that good.

[The Offer Wizzard @TheOfferWizzard]

@mrfeldmanSEM Market > offer > ads

You cant always be in the best market so make sure your offer is fucking good so it makes your marketing way more effective

[The Offer Wizzard @TheOfferWizzard]

Make better offers!

Ask me anything about offers I got you

[The Offer Wizzard @TheOfferWizzard]

MARKET > OFFER > MARKETING

In exactly that order. get this wrong and you burn money on ads all year.

in a crazy market anything sells. most of you are not in one.

so your offer has to be insanely good. the better your offer, the less crazy your marketing has to be.

most stores try it the other way around. average offer and a ton of new creatives every week to save it.

fix the offer first.

[The Offer Wizzard @TheOfferWizzard]

YOUR CVR WILL TANK IN THE NEXT 2 WEEKS

Don't panic and DON'T FUCKING TOUCH YOUR OFFER. if you change it now you kill a winner for no reason.

people who want your product are waiting for black friday. so they don't buy now.

your cvr drops and every sale costs you more. happens every year.

most of you will see a few bad days and start changing the offer. a few bad days right now tell you nothing about your offer.

you have 2 options. leave everything as it is. or start your bf offer early so nobody has a reason to wait.

and stop comparing this week to last week. the only clean comparison right now is a split test.

not sure if it's the dip or your offer? ask below.

[The Offer Wizzard @TheOfferWizzard]

@noabntz you may need to Check your offer Bro

[The Offer Wizzard @TheOfferWizzard]

@ArijanJanes I can help you Bro, whats your issue?