Theo Louca

Creative Director & Founder of @rawww agency. Designer at heart. Building brands since 2001. Happiest with a camera and a trail. Coventry & London

[Theo Louca @TheoLouca]

On September 11th 2001, I was in Boston at a global Creative Directors agency meeting. I was about to head to the airport when the news broke. The plane that hit the first tower. My family back home weren't sure it wasn't mine.

[Rawww @Rawww]

🥂 IXL Events offers luxury, but their branding didn't show it. Rawww gave them a total redesign, including brand messaging, web design and SEO.

Read the full case study here: https://t.co/qazZG6IsEm

#Rawww #IXLEvents #WebDesign

[Rawww @Rawww]

Traffic isn’t everything 📊 In 2026, real success comes from engagement, conversions, AI visibility & Core Web Vitals, not just vanity metrics.

Check out the 9 KPIs marketers should actually track:
https://t.co/wDbPU3FPZW

#websiteperformance #digitalmarketing #marketingkpis

[Theo Louca @TheoLouca]

A prospect found @Rawww via Microsoft Copilot.

Not Google. Not a referral. Copilot.

This validates all the hard work our team are doing.

[Theo Louca @TheoLouca]

30 years in the creative industry. Survived animated gifs, Flash, and three 'print is dead' panics. 😃

AI killing small agencies? I'm not convinced.

We just used it on a knife crime campaign for Warwickshire Police, emotionally powerful imagery, no photoshoot, no consent issues, no compromises on the creative.

That's not a threat to small agencies. That's a superpower.

While big networks are rolling AI out across org charts and committees, independents are just getting on with it.

[Theo Louca @TheoLouca]

ChatGPT is getting ads and this might be the best thing to happen to creative in years.

You can't hide behind clever taglines when someone can literally interrogate your brand in real time.

Storytelling wins. Lazy marketing gets exposed.

Good thread on this from The Drum 👇

https://t.co/Lo1FV9AoDm

[Theo Louca @TheoLouca]

@shahidux Images for instant recognition. Icons are abstract, your brain has to decode 'what does this symbol mean?' Photos bypass that entirely. You see a person cleaning a kitchen and you immediately know what you're getting. Zero cognitive load. 👍

[Theo Louca @TheoLouca]

If you're into branding, design, agency life, or just honest takes on building something from nothing, follow along. No noise. Just good stuff. 🧵

[Theo Louca @TheoLouca]

On September 11th 2001, I was in Boston at a global Creative Directors agency meeting. I was about to head to the airport when the news broke. The plane that hit the first tower. My family back home weren't sure it wasn't mine.

[Theo Louca @TheoLouca]

I lead brand, creative direction and digital experience. We're using AI to create images, video content, code and automated marketing campaigns that would've taken weeks a few years ago. The tools evolve. The principle doesn't, great creative is still the thing that moves a business forward.

[Theo Louca @TheoLouca]

@adsafayet Depends on the overall design of the page and colour theme.

[Theo Louca @TheoLouca]

@AliGrids A, readability and clarity

[Rawww @Rawww]

🎂20 years. Countless projects. Endless ‘Good Stuff’.

This month Rawww turns the big 2-0 – and what a ride it’s been. To everyone who’s been part of it, past and present, thank you. We couldn’t have done it without you.

#RawwwAt20 #CreativeJourney #DigitalMarketing

[Greggertruck @greggertruck]

Steve Jobs would have fired everyone

[Tim Cook @tim_cook]

Steve saw the world not just as it was, but as it could be. His vision continues to inspire us to push boundaries and create the future. Today, on his 70th birthday, we honor his legacy and his enduring impact.