Theo Ohene

Ads and smooth product flows for SaaS companies

[Theo Ohene @theoohene]

9 Psychology Secrets that will 3x your conversions:

[Theo Ohene @theoohene]

@fahim_pour Thanks Fahim

[Theo Ohene @theoohene]

12 short reflections

1. Content creation rewards you for being prolific or extremely thoughtful. Most people fail because they are neither.

2. Data-informed > data-driven.

You can miss the bigger picture if you rely purely on data to make your decisions.

3. The VC funding game is stacked against you. Empower yourself with revenue and traction.

4. Build distribution and game design into your product from the start.

5. Adding the right amount of friction is powerful.

6. Too little research and you make poor decisions. Too much and you’re just procrastinating. Do enough research to take the first step.

7. What you focus your work on is more important than how hard you work.

8. Taking one day to talk to a few of your customers will save you more time than 99% of productivity apps.

9. If you resist AI, you are ignoring some of the most valuable parts of the internet and technology.

10. Think hard about how you position your product. Think harder about what market you position your product in.

11. If your user experience design is bad, you will lose B2B customers slowly and B2C customers instantly.

12. Do the things that matter most in the morning.

[Theo Ohene @theoohene]

@AndrewPierno send

[Theo Ohene @theoohene]

@captainbla_k Urgency + benefits 👍🏾

[Theo Ohene @theoohene]

Who has made a referral program work for their marketplace?

What did you do to make it work?

[Theo Ohene @theoohene]

@captainbla_k Nice - I've been seeing more limited-time referral offers recently. Saw this one this week:

For this experiment, did you have focus most of your messaging around:

1. the limited-time to redeem
2. the benefit/offer

[King's Entrepreneurship Institute @InnovateKings]

Online Webinar: How to Find Your First Customers 🚀

Top tips from @theoohene to help you:
👉 Find early customers
👉 Invest in the right sales & marketing channels
👉 Validate your product, market & messaging

🗓 Weds 28 Feb
⏰ 5 - 6pm
🔗 https://t.co/DZH7esWFxW

[Theo Ohene @theoohene]

@polak_jasper Focus is key

[Theo Ohene @theoohene]

@MrManima 🔥

[Theo Ohene @theoohene]

A high converting sign-up page from @Kajabi

[Theo Ohene @theoohene]

Activation rate is one of the most important metrics in the user journey.

Most people define Activation as the "aha moment" for the product. i.e. when a user finally gets it.

When I work with teams, activation is the area we spend lots of time on:

• Mapping out the user journey to activation
• Creating activation funnels
• Reducing friction to the activation event
• Increasing motivation to help a user get to this milestone
• Building lifecycle emails that welcome and promote behaviours around getting to activation

This is because if a user never activates, they will have never have experienced product value.

And so they're less likely to be retained long term or convert to a customer.

More teams would benefit from spending time improving this key metric.

[Theo Ohene @theoohene]

@mike_heap_ @NafetsWirth @shanegary @Z32danny @heyshounak Happy to help 🤝

[Theo Ohene @theoohene]

@mike_heap_ Yeah sure

[Theo Ohene @theoohene]

@mike_heap_ Enemy def works well.

I'm assuming Slack is the enemy here in this example

[Theo Ohene @theoohene]

Position your product against a common problem.

This is often way more compelling than just highlighting benefits.

[samuel @bysamuelwood]

great read

[Theo Ohene @theoohene]

@aakashgupta I agree it’s the most important.

Just like a hook or headline, if you don’t nail it the majority of people won’t see the magic of what you created

[Theo Ohene @theoohene]

@petergreeny 🔥

[Theo Ohene @theoohene]

@kevincwhelan Thanks Kevin. Learn lots from being part of it