Pentane

The Financial Command Center for Consumer Brands.

[Hawke Media @hawkemedia]

We and @hawkeventures are proud to announce that our portfolio company, @ThePentane has officially closed their seed round. Pentane has created a command center to truly understand how your marketing and finances connect. One of the biggest mistakes we see brands make is miscalculating their metrics and finances which leads to bad marketing decisions. Pentane has built that platform that spells it out so that these mistakes do not happen. Built by a team with a record of building and selling successful, BOOTSTRAPPED eCommerce brands, every single brand should be using this platform. Read the full article exclusively in @axios in the thread below!

[Erik Huberman @ErikHuberman]

Exciting news from @hawkeventures as our portfolio company, @ThePentane, has officially closed their seed round!

Pentane has developed a powerful command center that connects the dots between your marketing and finances, because accurate data is everything when it comes to smart decision-making.

One of the most common (and costly) mistakes we see brands make is miscalculating their metrics, leading to poor marketing choices.

That’s where Pentane comes in: they’ve created a platform that lays everything out clearly, helping brands avoid these costly errors. And what truly sets them apart? It was built by a team with a proven track record of building and selling BOOTSTRAPPED eCommerce brands.

Simply put, every brand should be using this. Congrats to the Pentane team on this major milestone!

To learn more, the @axios feature is linked in the thread.

[Inc. @Inc]

All metrics are vanity metrics without context, so be absolutely sure you’re paying attention to this one above all. https://t.co/BG3jFcraQa

[Adam Callinan @Adam_Callinan]

It’s true, we added some strategic outside capital.

@axios Exclusive: Retail tech startup @ThePentane raises seed at $10M valuation from @hawkeventures https://t.co/XBklLspMTd

[Adam Callinan @Adam_Callinan]

Are you spending enough? My latest on @Inc with an @ErikHuberman and @hawkemedia cameo

#IncMasters https://t.co/D4O4ybgbqG via @Inc

#ecommerce #profitability @Pentane_Systems

[Inc. @Inc]

How many e-commerce ad dollars are too much? @adam_callinan shares a different way to think about it. #IncMasters https://t.co/ayXyVfuEq3

[Adam Callinan @Adam_Callinan]

Well gosh, thanks :)

[Pentane @ThePentane]

This new skin is just lovely.

[Adam Callinan @Adam_Callinan]

I was daydreaming late last week.

Then I decided to completely rebuild @Pentane_Systems website, from scratch.

After a weekend of nerding out on @Wix with a bit of @ChatGPTapp sprinkled in (helped with the underlying code structure for the Pentane price tool), the site is now live with a new Pentane demo, The Profitable Blog, and other goodies.

Please go push buttons, find typos, break sh*t, then tell me all about them in the comments (seriously).
https://t.co/1UG8PrrNSz

[Pentane @ThePentane]

Want the keys to #profitability? Read the latest from our founder @Adam_Callinan on @Inc

https://t.co/9klr86YitY

[Adam Callinan @Adam_Callinan]

Hey eComms - You probably need to spend more.

We see this consistently with early stage e-commerce brands -- underspending with ad dollars given the outcome the business requires to get to breakeven or beyond.

It goes like this...

The ad budget set based on what is comfortable or safe.

That budget is given to the marketing team/agency, alongside a set of unreasonable expectations for what the arbitrarily set budget will produce in terms of revenue and ROAS.

Expectations didn't have a chance of being met because, mathematically speaking, they weren't realistic.

It doesn't work, everyone is mad.

And I get it! Driving ad spend without clarity on what the dollars need to produce to get to breakeven+ is dangerous.

We built PentaneEFX to solve this problem.

#ecommerce #profitability #paidmedia #agency @Pentane_Systems

https://t.co/XsroSTIW0z

[Adam Callinan @Adam_Callinan]

Want more profit? Start at expenses.

We really excelled at understanding how the company spent money.

At BottleKeeper, we calculated all of the expense types then tracked, watched, and revisited them constantly in order to ensure we were working with accurate information.

This was the foundation of the company (not the widget we were selling).

#Startup #ecommerce #Entrepreneurship @Pentane_Systems
https://t.co/mxw1ufJr3l

[Adam Callinan @Adam_Callinan]

In Q1, we would hemorrhage money @TheBottleKeeper

It was brutal, but it was part of operating a very cyclical business.

Q1 would have been significantly less painful if we would have had access to this Profitability Tool inside @Pentane_Systems

#business #analytics for #profitable #startups

[Pentane @ThePentane]

Break Even = $5,314.68 in revenue on $1,508.45 of adspend if a company has:

- $50k/month in fixed expenses
- 40% variable margin

But what happens to the required revenue if the ROAS increases? Or decreases?

#earlystage #startup #businessanalytics

[Pentane @ThePentane]

Want to see what Pentane is all about? @Adam_Callinan takes you through an overview 🚀

https://t.co/Ki0qMQpqza

#startup #earlystage #businessanalytics

[Pentane @ThePentane]

Navigating a business without real-time info is like walking in a dark forest without light. But imagine being handed a spotlight, revealing obstacles ahead. The forest remains challenging, but now you can plan. Pentane is the spotlight for your business. 🌲🔦🚀

#earlystage