The Production Advantage Group, LLC

At the PAG, our name says it all. Over 30 years of experience as direct mail production managers equates to an advantage for your business.

[U.S. Postal Service @USPS]

Spooky season is almost here 👻 Don’t ghost someone 💀 Send a handwritten note instead 🎃 📝

[U.S. Postal Service @USPS]

No one:

Me at my mailbox:
💌 ✉️
😀/ \😎
📬_/ || ( (> 📬
_/¯ ¯\_ / \

[The Production Advantage Group, LLC @TheProdAdv]

Just because your marketing is producing well today, doesn't mean it won't suddenly stop or slow down tomorrow. Be sure to invest in new marketing so you can ensure you keep your lead and deal flow healthy. Be sure to like, follow for more daily tips for all your direct mail!

[The Production Advantage Group, LLC @TheProdAdv]

Here's Our Tip of the Day!
Never stop testing your marketing!

As your business grows, make sure to regularly test new marketing ideas. Nothing good lasts forever. Because of this reality, it's wise to allocate a budget for new marketing for on-going testing.

[U.S. Postal Service @USPS]

A letter is not just a letter. It’s a way of capturing kind thoughts and transferring them onto paper so they can live forever. Doesn’t that sound like something the world needs more of? 🥰 ✉️

[U.S. Postal Service @USPS]

We love mail, it’s really the best.
Writing a card is what we suggest.
Now just add a stamp
Address it like a champ
And we will take care of the rest.
#NationalLimerickDay

[U.S. Postal Service @USPS]

Sending Mother’s Day love to all:
💌 Moms
💌 Grandmas
💌 Step-moms
💌 Mothers-in-law
💌 Aunts
💌 Godmothers
💌 Mother figures

[U.S. Postal Service @USPS]

It has been brought to our attention by the trendy youngsters that your last 5 non-face emojis are your aesthetic.

Let’s see: 💌 📬 📦 🦅 🇺🇸

Yep, right on.

[The Production Advantage Group, LLC @TheProdAdv]

Direct mail is more expensive than running an online banner or paid search ad, but you’ll likely enjoy a larger ROI. If you’d like to determine what the return on your investment will be, check out our website today! Let us help your next campaign produce the most customers!

[The Production Advantage Group, LLC @TheProdAdv]

The DMA Response Rate Report says that over 5% of U.S. households respond to the direct mail they receive. Compare that to digital marketing. Email receives a 0.1% response rate. Online display advertising is 0.2%. Social media is at 0.4%. Paid search has a 0.6% response rate.

[The Production Advantage Group, LLC @TheProdAdv]

Ultimately, you want your direct mail marketing campaigns to produce paying customers. There’s good news on that front! Direct mail carries a high return compared to other channels. According to the DMA, the direct mail median household return on investment is 29%.

[The Production Advantage Group, LLC @TheProdAdv]

Celebrate National Tell a Story Day today!
The best stories can be the ones closest to you, #Nationaltellastoryday Stories are a wonderful part of our lives and are a source of education and enjoyment. Why not share a story today?

[The Production Advantage Group, LLC @TheProdAdv]

We all know personalization is becoming more sophisticated, did you know it can also result in more conversions? Getting to know your customers is a valuable & will ensure you get the most bang for your direct mail. Plus, it will help you in your business, knowledge is power!

[The Production Advantage Group, LLC @TheProdAdv]

Direct mail campaigns required 21% less cognitive effort to process & the recall was 70% higher than that of a digital ad. This would indicate that we’re wired to respond more strongly to physical, printed messages. Experience the benefits of DM marketing for your nonprofit today

[The Production Advantage Group, LLC @TheProdAdv]

The United States Postal Service conducted a neuromarketing study with the Center for Neural Decision Making at Temple University’s Fox School of Business. The study sought to gauge responses to physical and digital advertising.

[The Production Advantage Group, LLC @TheProdAdv]

The results?
- Participants spent more time with print ads.
- Print ads triggered activity in the brain relating to value and desirability.
- Participants had a stronger emotional response to print ads.
- Print ads were easier to remember.

[The Production Advantage Group, LLC @TheProdAdv]

Marketing agencies, & nonprofit organizations count on us to make their Direct Marketing happen. Our experience & extensive network of fully vetted vendors means we’ve taken the guesswork out of your Direct Mail programs. And that means Peace of Mind for you.
#newblogpost #TPA

[U.S. Postal Service @USPS]

Recipe for a perfect morning
Step 1: Grab your favorite espresso drink. ☕
Step 2: Write your pen-pal a letter while sipping. 📝
Step 3: Add a new Espresso Drinks stamp in the top right corner. ✉️
Step 4: Mail the letter. 📬
Step 5: Repeat. 🥰

[The Production Advantage Group, LLC @TheProdAdv]

Direct mail marketing has become more of a trusted choice and that’s why many advertisers are turning back to this classic marketing channel. Is your Direct Mail brand trustworthy to your audience? Let us know how we could help your direct mail build brand trust!