Devin Reed

Founder, The Reeder

(Prev Head of Content @ Gong, Clari)

I help B2B co's design top-of-funnel content strategies that grow their audience, brand & pipeline.

[Devin Reed @TheReederCo]

Yo! Just launched a new video course called 5 Sales Plays for Grabbing Attention.

Each play covers a NEW way to grab attention from busy buyers and motivate them to act *now*.

Access now, for free: https://t.co/2zHL7YDaGr

[Kyle Lacy @kyleplacy]

I had the pleasure of sitting down with @TheReederCo in Brooklyn to chat about all things books, marketing, and fatherhood. I LOVED IT. You should check it out.

https://t.co/iik4aCf8I3

[Maven 🏛 @MavenHQ]

👋 Hey marketers

Next week, we're hosting a free event on how to prepare your marketing plan for 2024 with:

- @HollyNY (Slack, Google)
- @TheReederCo (Clari, Gong)
- @emilykramer (Asana, Carta)
- @jayacunzo (Host of Unthinkable)

Join to get inspired👇https://t.co/PX3K5Xm4PW

[Devin Reed @TheReederCo]

@ronniehiggins Same here man 🤙🏼 appreciate you saying that

[Devin Reed @TheReederCo]

Average marketers: create leads

Good marketers: build pipeline

Great marketers: change how people think and act

[Notion @NotionHQ]

Great talent = great results, right?

Well... not necessarily 😗

You still need the right framework to find connection and inspiration. @TheReederCo uses this one with his team: https://t.co/mqLgq18hPN

[Devin Reed @TheReederCo]

The Marathon Continues 🏁

#newink #tmc

[Devin Reed @TheReederCo]

“Dedicated to their craft” is just code for “they worked harder than everyone else.”

[Devin Reed @TheReederCo]

Creating content for the sake of creating content is a hobby, not a strategy.

[Devin Reed @TheReederCo]

Good morning to everyone who had a tough week but didn’t give up.

[Devin Reed @TheReederCo]

@inkandcopy That’s the case 99% of the time lol. I’ve never described a company I liked as “industry leading”

[Devin Reed @TheReederCo]

Just know that “industry-leading” means nothing

[Devin Reed @TheReederCo]

@stephegger Exactly. Customer quotes can be finessed and industry reports are paid for. So who’s to tell

[Devin Reed @TheReederCo]

@darienpayton It tells me they don’t really know what they are so they just say the best

[Devin Reed @TheReederCo]

@naynerz Word up. I don’t mind “the only” if what follows it is different / niche enough tho

[Devin Reed @TheReederCo]

@randfish Start with assumptions then heat check with research (asking network, friends, and/or clients)

[Devin Reed @TheReederCo]

@davegerhardt You gotta check out “the kicks you wear”

[Devin Reed @TheReederCo]

It’s wild what an hour of deep work to start your day does compared to starting with zoom meetings.

We know it’s more productive but the FEEL and tempo is the game changer

[Devin Reed @TheReederCo]

@akennada @AudiencePlusHQ This is epic and I’m pumped to be part of the journey 🙌🏼

[Devin Reed @TheReederCo]

When creating thought leadership content, assume your reader doesn’t give a sh*t about your product.

1. Lead with relevant problems
2. Follow with product agnostic solutions
3. Introduce your product

Own the problem and they’ll assume you sell the solution.