by_storysnack

Medic → Copywriter | Storytelling marketing & writing | Teaching creators & writers how to stand out in the AI era through storytelling

[by_storysnack @TheStoryEffect_]

@russellbrunson People want the life-changing moment.

Meanwhile, life is usually changed by the boring thing you finally decided to do every day 😂

[by_storysnack @TheStoryEffect_]

@russellbrunson Storytelling, specifically figuring out why one person can share an ordinary Tuesday and make you feel something, while another tells an incredible story and somehow makes it forgettable. I could study that forever.

[by_storysnack @TheStoryEffect_]

My biggest content mistake was giving advice before giving people a reason to care.

I would write:

“Be consistent.”

“Know your audience.”

“Tell better stories.”

Correct.
Useful.
Forgettable.

Then I realised the lesson should come after the moment that made it true.

Now I lead with the failure, the awkward detail or the unexpected turn.

Advice earns attention when readers can see the life behind it.

[by_storysnack @TheStoryEffect_]

@ItsKieranDrew Feelings are information, not instructions. You can hear what they’re telling you without letting every emotion make the final decision.

[by_storysnack @TheStoryEffect_]

AI didn't kill storytellers.

it killed everyone else.

now if you can't tell stories, you're invisible.

because AI can do everything except be real.

it can generate tips but not truth.

it can write advice but not authenticity.

that's your superpower now.

[by_storysnack @TheStoryEffect_]

You know that feeling when you read someone's post and think "how did they make THIS land?"

It's not magic. It's not luck. It's not them being gifted.

It's them knowing something you don't know yet.

That something? Learnable.

StorySnack

[by_storysnack @TheStoryEffect_]

Let’s settle this once and for all:

Would you rather follow someone who posts useful tips every day…

Or someone who posts less often but always makes you stop, think and feel something?

[by_storysnack @TheStoryEffect_]

I once bought the cheaper version of something because I wanted to “save money.”

It broke.

I replaced it.

The replacement also broke.

Eventually, I bought the original item I had avoided because it seemed too expensive.

By then, I had paid almost twice its price.

That experience taught me that cheap and affordable are not always the same thing.

A cheap decision can be expensive if it costs time, peace, repeated repairs and frustration.

But the lesson is not “always buy the costly option.”

The lesson is to calculate the whole price.

The financial cost.

The time cost.

The emotional cost.

The cost of doing something twice.

Girl maths tells us that a discounted mistake is still a bargain.

Adult life eventually sends the invoice.

I have started asking myself:

Am I saving money, or am I postponing the full payment?

This applies beyond shopping.

The conversation we avoid.

The health issue we ignore.

The work we rush.

The system we refuse to learn.

Shortcuts are not always shorter.

What “cheap” decision ended up costing you far more than expected?

[by_storysnack @TheStoryEffect_]

@thejustinwelsh There’s something about earning your own pride.

The difficult seasons give the peaceful ones texture.

You start loving your life differently when you know how much of it you had to build yourself.

[by_storysnack @TheStoryEffect_]

@SkipToTheCrown THIS😂!
Advice says “trust me.” A good story says “here are the receipts.”

Show me what happened, what you tried and what changed. Now the lesson has weight.

[by_storysnack @TheStoryEffect_]

Here is why your advice may be useful but forgettable:

You are giving people the conclusion without showing them where it came from.

Let us rewrite one ordinary idea three ways.

The idea:
“Do not wait until you feel ready.”

[by_storysnack @TheStoryEffect_]

@SkipToTheCrown Exactly, we experience people through the filter of our own history, assumptions and expectations.

Empathy starts when we become curious enough to ask, “What might this look like from where they’re standing?”

[by_storysnack @TheStoryEffect_]

A delivery rider once arrived at my door almost an hour late.

I had already prepared my speech.

I was tired, hungry and ready to explai in detail why customer service standards were collapsing.

Then he removed his helmet and apologised.

His voice was shaking.

He said another driver had been involved in an accident, so several of them stopped to help before continuing their deliveries.

My irritation disappeared so quickly that I felt embarrassed by how confidently I had built a story without knowing anything.

From my side, it was a late order.

From his side, it had been an emergency, frightened phone calls and an injured colleague.

That moment reminded me how often we experience someone’s worst hour as an inconvenience inside our own day.

The slow cashier.

The distracted colleague.

The driver who missed a turn.

The friend who did not reply.

We create explanations quickly because uncertainty is uncomfortable.

Unfortunately, the explanation we create is often the one that makes us the victim and the other person careless.

Patience does not mean accepting everything.

It means leaving room for information you do not yet have.

Have you ever judged someone harshly, then learned what was happening behind the scenes?

[by_storysnack @TheStoryEffect_]

People rarely remember advice because it is correct.

They remember the story that made the advice feel true.

Want 12 templates that help you turn lessons into human, memorable content?

Get them free:
https://t.co/GhTfiP1mBk

[by_storysnack @TheStoryEffect_]

When your content feels generic, do not search for a more impressive lesson.

Search for:

The moment you learned it.
The mistake that proved it.
The detail that makes it yours.
The sentence only you would write.

[by_storysnack @TheStoryEffect_]

@ItsKieranDrew This!
You can force yourself through work you hate for a while.

But loving the game gives you a ridiculous advantage: you’re still playing when everyone else is exhausted.