Alan Foley

I Write So Personal Brands Can Monetize and Grow Online | X + LI Ghostwriting | Newsletter Copywriting | Long Form | Short Form | Social Authority & Growth

[Alan Foley @TheWriteFounder]

Go from Zero to Hero and learn How to Acquire $1,000 in 30 Days.

→ Grow your audience.
→ Design a product for them.
→ Make your first (or next) $ in 30 days.

Subscribe to The Write Letter and get the guide for $0:
https://t.co/BZ17GcU09l

[Alan Foley @TheWriteFounder]

@JAM_Checkmate_2 @allenanalysis Bow*?

[Alan Foley @TheWriteFounder]

Copy that talks to everyone sells to no one.

[Alan Foley @TheWriteFounder]

Copywriting isn’t writing.

It’s translating value into words.

[Alan Foley @TheWriteFounder]

Good copy doesn’t sell harder.

It makes buying easier.

[Alan Foley @TheWriteFounder]

Headlines make or break your sales.

80% of people never read past them.

[Alan Foley @TheWriteFounder]

If your copy needs gimmicks, your offer is weak.

[Alan Foley @TheWriteFounder]

You don’t need a bigger vocabulary.

You need bigger ears.

Most copywriters study books.

The best ones study people.

Your customers are already writing the copy for you — in reviews, forums, and complaints.

Stop guessing. Start listening.

Steal their words. Sell them back.

[Alan Foley @TheWriteFounder]

You don’t need a bigger vocabulary.

You need bigger ears.

Most copywriters study books.

The best ones study people.

Your customers are already writing the copy for you — in reviews, forums, and complaints.

Stop guessing. Start listening.

Steal their words. Sell them back.

[Alan Foley @TheWriteFounder]

Write like you’re inside their head.

Not like you’re shouting from a stage.

Nobody talks like that in real life.

Drop the jargon.

Use the words they use in everyday conversations.

If it doesn’t sound like how they’d say it, rewrite it.

[Alan Foley @TheWriteFounder]

Features are boring.

Benefits are better.

Transformations sell.

[Alan Foley @TheWriteFounder]

Features are boring.

Benefits are better.

Transformations sell.

[Alan Foley @TheWriteFounder]

Great copy doesn’t make people buy.

It makes them feel stupid not to.

[Alan Foley @TheWriteFounder]

People don’t buy your product.

They buy the version of themselves they want to become.

[Alan Foley @TheWriteFounder]

Copywriting is psychology in print.

[Alan Foley @TheWriteFounder]

Copy that works = simple words + deep understanding.

[Alan Foley @TheWriteFounder]

A strong offer beats strong copy.

But together?

Unstoppable.

[Alan Foley @TheWriteFounder]

Good copy gets attention.

Great copy changes behavior.

[Alan Foley @TheWriteFounder]

Stop trying to sound unique.

Sound useful.

That is what makes you different.

[Alan Foley @TheWriteFounder]

Most copy is written like a resume:

“All about the product.”

Great copy is written like a love letter:

“All about them.”

[Alan Foley @TheWriteFounder]

Copy that sells =

Has simple words
Solves a clear problem
Offers an obvious solution

If an 8th grader can’t understand it...

You already lost.