The Writer

A brand language consultancy on a mission: to find the words that shift the world, through creative consulting, training, naming and – naturally - writing.

[The Writer @TheWriter]

Rolling in the aisles at this one, tbh (follow @RobinsonJM, one of our favourite copywriters)

[The Writer @TheWriter]

Brand language: it’s a big part of marketing strategy. And a big source of stress.

Marketers say there’s too much change, too few resources. Do you agree?

(Thanks for the stats, @phrasee and @DynataGlobal.)

[Agility PR Solutions @AgilityPRS]

Brand voice is coming of age, but marketers say stress over customer engagement is increasing. New research from @phrasee and @DynataGlobal. https://t.co/7Ie5AN0xx0

[The Writer @TheWriter]

What do your tweets, TikToks, emails, newsletters, adverts have in common? If you’re stumped, our #BrandMessaging blog is for you. We look at what makes a strong, consistent brand message, plus ways to create your own: https://t.co/7mzdn3i8Qh #Marketing #Brand #Contentmarketing

[The Writer @TheWriter]

Utilise vs Use. Verify vs Check. Regarding vs About. Jargon creates barriers between those who get it, and those who don’t. Head to our blog for how jargon can exclude your readers, and why it’s best avoided: https://t.co/Ro7GzrkwIn

#Marketing #Advertising #TargetAudience

[The Writer @TheWriter]

We’re watching and waiting (and possibly prosecco sipping); excited for the Best Use of LinkedIn category for our inclusive language campaign 🤓#TheDrumAwards

[The Drum @TheDrum]

LIVE from London, join us for The Drum Awards for Social Media ceremony! https://t.co/ln8IQuyjXo

[The Writer @TheWriter]

Have you ever wished for better loyalty scores? A boost in sales? Fewer angry phone calls? Your words could be what’s holding you back. We make a case for writing in the world of #CX, on our blog: https://t.co/DoDy6C9Qjr
#Marketing #CustomerService #Strategy #MarketingStrategy

[The Writer @TheWriter]

Be more @LEGO_Group. In most ways, but especially in how their CX teams handle customer queries.

#Lego #CX

[The Writer @TheWriter]

"A name is the biggest building block in the story you tell about your brand. So Meta – the revamped #Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders."

On naming and the FB rebrand:

https://t.co/0wJ26i5GTD

[The Writer @TheWriter]

Zooms without the zzzz. Teams without the trauma. Webex without the waffle. Forget everything you know about training in the workplace.
#Training #LearningAndDevelopment #Writing

[The Writer @TheWriter]

@brandingmag Smart.

[The Writer @TheWriter]

A glimpse of a tone of voice gem from @brandingmag: click off one of their tabs, and the page title changes to 'keep reading'.

A nudge that worked on this reader... 👀

[The Writer @TheWriter]

Name of the week. When @MiniCheddars brought out a new flavour using a Scottish cheese, there was really only one name they could go with.

[The Writer @TheWriter]

@Twitter, we love you.

(Please ignore the fact we’ve just been shortlisted for Best Use of @LinkedIn by @TheDrum.) #TheDrumAwards

[The Writer @TheWriter]

Does your kid leave veggies on their plate? 🥦🥦🥦

Try describing them as treats; whet their appetite with unusual adjectives.

Students ate 25% more green beans when they were labelled ‘sweet sizzlin’ green beans with crispy shallots’: https://t.co/NIl10VTff6

#TastyThursday

[The Writer @TheWriter]

You have to hand it to @microsoft. They really know how to make a point about accessibility: https://t.co/wCAXXeCaVp

They’re running the first digital billboard campaign to use British Sign Language.👏

[The Writer @TheWriter]

Hello, human writers.

And to our robot followers: 01001000 01101001.

We’ve all heard computers are going to take over.
But can we broker peace before it’s too late?
Find out on the blog: https://t.co/AGv49GjebQ
#Writing #AI

[The Writer @TheWriter]

Today, @CocaCola promises ‘Real Magic’ – but it couldn’t always offer the ephemeral. Which of its slogans would get you sipping?

Drink Coca-Cola (1904)
Six Million a Day (’28)
Be Really Refreshed (’59)
I’d Like to Buy the World a Coke (’71)
You Can’t Beat the Real Thing (’90)

[The Writer @TheWriter]

1/3 of search ads never reach their intended audience. That’s what @bangodotcom says. And it’s protesting with a rubbish billboard outside Manchester.

Our advice? Pick the right words for your website and your audience will find you.

[Bango @bangodotcom]

At Bango, we love great #targeting, and that’s why we bought the worst billboard in the UK! It may not be seen by many people, but we're confident that it'll get more eyes than a #search ad. We ran a cool experiment to prove just that: https://t.co/j48RpsOp1Y #WorstAdCampaign

[The Writer @TheWriter]

Have you noticed the loading screens when you’re opening a @Webex? A nice hidden spot to add some personality to your copy.

[The Writer @TheWriter]

Inspired naming system from this kids menu. I'll have the 'I don't care', please😑