A brand language consultancy on a mission: to find the words that shift the world, through creative consulting, training, naming and – naturally - writing.
Brand language: it’s a big part of marketing strategy. And a big source of stress.
Marketers say there’s too much change, too few resources. Do you agree?
(Thanks for the stats, @phrasee and @DynataGlobal.)
Brand voice is coming of age, but marketers say stress over customer engagement is increasing. New research from @phrasee and @DynataGlobal. https://t.co/7Ie5AN0xx0
What do your tweets, TikToks, emails, newsletters, adverts have in common? If you’re stumped, our #BrandMessaging blog is for you. We look at what makes a strong, consistent brand message, plus ways to create your own: https://t.co/7mzdn3i8Qh #Marketing#Brand#Contentmarketing
Utilise vs Use. Verify vs Check. Regarding vs About. Jargon creates barriers between those who get it, and those who don’t. Head to our blog for how jargon can exclude your readers, and why it’s best avoided: https://t.co/Ro7GzrkwIn
#Marketing#Advertising#TargetAudience
We’re watching and waiting (and possibly prosecco sipping); excited for the Best Use of LinkedIn category for our inclusive language campaign 🤓#TheDrumAwards
Have you ever wished for better loyalty scores? A boost in sales? Fewer angry phone calls? Your words could be what’s holding you back. We make a case for writing in the world of #CX, on our blog: https://t.co/DoDy6C9Qjr
#Marketing#CustomerService#Strategy#MarketingStrategy
"A name is the biggest building block in the story you tell about your brand. So Meta – the revamped #Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders."
On naming and the FB rebrand:
https://t.co/0wJ26i5GTD
Zooms without the zzzz. Teams without the trauma. Webex without the waffle. Forget everything you know about training in the workplace.
#Training#LearningAndDevelopment#Writing
A glimpse of a tone of voice gem from @brandingmag: click off one of their tabs, and the page title changes to 'keep reading'.
A nudge that worked on this reader... 👀
Does your kid leave veggies on their plate? 🥦🥦🥦
Try describing them as treats; whet their appetite with unusual adjectives.
Students ate 25% more green beans when they were labelled ‘sweet sizzlin’ green beans with crispy shallots’: https://t.co/NIl10VTff6
#TastyThursday
You have to hand it to @microsoft. They really know how to make a point about accessibility: https://t.co/wCAXXeCaVp
They’re running the first digital billboard campaign to use British Sign Language.👏
Hello, human writers.
And to our robot followers: 01001000 01101001.
We’ve all heard computers are going to take over.
But can we broker peace before it’s too late?
Find out on the blog: https://t.co/AGv49GjebQ
#Writing#AI
Today, @CocaCola promises ‘Real Magic’ – but it couldn’t always offer the ephemeral. Which of its slogans would get you sipping?
Drink Coca-Cola (1904)
Six Million a Day (’28)
Be Really Refreshed (’59)
I’d Like to Buy the World a Coke (’71)
You Can’t Beat the Real Thing (’90)
1/3 of search ads never reach their intended audience. That’s what @bangodotcom says. And it’s protesting with a rubbish billboard outside Manchester.
Our advice? Pick the right words for your website and your audience will find you.
At Bango, we love great #targeting, and that’s why we bought the worst billboard in the UK! It may not be seen by many people, but we're confident that it'll get more eyes than a #search ad. We ran a cool experiment to prove just that: https://t.co/j48RpsOp1Y #WorstAdCampaign