The XBOX Effect

Exploring the past, present, and future of XBOX — from Mattrick’s methods to Asha’s arc. 100% shill-free.

[The XBOX Effect @TheXBOXEffect]

@JezCorden XBOX*

Jk

[The XBOX Effect @TheXBOXEffect]

@xboxbrand101 @klobrille @blackadamww3 That’s where I’m at with this, too. This should be an easy solve.

[The XBOX Effect @TheXBOXEffect]

I appreciate the accountability.

It’s still a bit hard to grasp how this could be a miss when the XBOX community has been so vocal about the multiplatform strategy.

Let’s hope this is the last time the fanbase has to put up with this pain-point.

[ASHA @asha_shar]

@klobrille Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.

[The XBOX Effect @TheXBOXEffect]

I vehemently disagree with XBOX using PlayStation and Nintendo logos on their first-party trailers during the showcase.

At this point, @asha_shar knows full well that this is a sore spot for the XBOX community — especially during the 25th anniversary of the brand. Disappointing.

[The XBOX Effect @TheXBOXEffect]

Tough news for Fable fans, but the right move. There’s no sensible reason for XBOX to force the issue and make Fable contend with Grand Theft Auto VI this fall.

[XBOX @XBOX]

This is year is packed with incredible games for XBOX players to enjoy, from Halo: Campaign Evolved, Gears of War: E-Day and Call of Duty Modern Warfare 4 to Control Resonant, Star Wars: Galactic Racer and Grand Theft Auto VI. In order to plan our game launches through the holidays, in a way that works best for players, we’re moving Fable to February 2027 so it can have the dedicated moment it deserves. We’re excited to be giving players a major new look at Fable, as well as our broader lineup, at XBOX Games Showcase on June 7.

[The XBOX Effect @TheXBOXEffect]

Forza Horizon 6 has no business looking this good. #Xbox

[The XBOX Effect @TheXBOXEffect]

@aarongreenberg Hope the entire team at XBOX has a great show. 💚

[The XBOX Effect @TheXBOXEffect]

@asha_shar #AshaGotcha 💪🏼

[The XBOX Effect @TheXBOXEffect]

@MrboomstickXL @ForzaHorizon Absolutely gorgeous controller, man. Great content, by the way! 💪🏼

[The XBOX Effect @TheXBOXEffect]

@JezCorden It’s a matter of patience, really. They can’t microwave this turnaround or they’ll risk repeating history in many respects.

[The XBOX Effect @TheXBOXEffect]

@aarongreenberg No texting and driving in Forza Horizon 6, folks. 😉💚

[The XBOX Effect @TheXBOXEffect]

@XBOXWire You’re testing my willpower. Must resist.

[The XBOX Effect @TheXBOXEffect]

The XBOX we first fell in love with. 💚