Welcome to InsightHQ, the new insights & evaluation company headed up by @RaynaDeLange & @Catrionatweets, supported by a brilliant team of senior multilingual consultants highly experienced in a wide range of research disciplines.
Big congrats to our CEO and Co-Founder, @RaynaDeLange for her re-election to the International Board of @AmecOrg - the world's largest professional body for insights and media evaluation. https://t.co/X2XXHep7RY
Curious about the purpose & purview of Competitive Intelligence functions in large orgs? Push play on @RaynaDeLange's fireside chat with @abeurschgens, held as part of @AmecOrg's Measurement Month. https://t.co/NTRBPiJiol #amecmm#amec#scip
Gen's @abeurschgens describes how 2 orgs might receive the same piece of market intelligence but act on it very differently due to internal dynamics: "Company culture will always eat strategy for breakfast" #amecmm#amec#competitiveintelligence#scip
Top tip from @abeurschgens on how Competitive Intelligence specialists can share insights most effectively with busy senior decision makers: "Be brief, be brilliant, be gone". #amecmm#amec#scip#competitiveintelligence
@RaynaDeLange@abeurschgens@AmecOrg Looking forward to what promises to be a fascinating discussion at 2pm GMT today ... it's still not too late to register!