Thirdwave

Thirdwave helps new technologies drive predictable growth through precision targeting, paid media, and creative development.

[Thirdwave @thirdwavelabs]

🌊 The Thirdwave of Advertising is here.

From "Punch the Monkey" banners to programmatic ads, digital advertising has evolved.

Now, Web3 introduces a new paradigm where users become owners and targeting creates alignment.

A thread on the future of advertising 🧵

1/ Wallet IDs are revolutionizing digital identity:

They're not just identifiers - they're the first tools that combine:
- Real asset ownership
- User behavior
- Economic activity

All in one privacy-safe source of truth 🧬

2/ The Ownership Revolution 🎁

We're moving from:
View → Click → Own

When engagement leads to ownership, users transform from passive viewers into vested participants.

This is how we build sustainable growth.

3/ Blockchain isn't replacing the ad stack - it's supercharging it 🔗

By integrating onchain data, we enhance:
- Deterministic targeting
- Predictive modeling
- Campaign measurement

Making existing systems work even better.

4/ Quality > Quick Wins 🌱

The "Groupon Problem" in Web3:
Users show up for rewards, leave when they end.

The solution?
Target participants who drive sustainable growth through real engagement, not just hype.

5/ Wallet-Based Targeting = The Future 🎯

Facebook & Google won by mastering targeting.

Web3's advantage?
Wallet data provides both verified truth AND predictive power.

This is where the next wave of value creation happens.

Dive into the article for more information and visit https://t.co/DUMy3hMpqH to get started.

[Peter Jonas @pbjonas]

https://t.co/vrx05Coh04

[MarketCompass.ai @AIMarketCompass]

@thirdwavelabs integration coming soon to our platform!

quantitative and qualitative info about a specific token regarding Holders, Cult and Brand Indicator and finally a TL;DR

more data is never enough and allows for even more in-depth analysis!

[Thirdwave @thirdwavelabs]

🚨 We’re thrilled to welcome @SuperGlitchX as a Beacon Partner!

Super Glitch Games is creating boundary-pushing, lore-rich games that blend traditional gameplay with onchain ownership—putting players at the heart of immersive, evolving worlds.

As a Beacon Partner, they’ll use Thirdwave’s Wallet Intelligence to unlock insights into player behavior, asset engagement, and retention—powering smarter game design and deeper community growth.

Leveling up web3 gaming, together. 🎮🔥

[Thirdwave @thirdwavelabs]

🚨 We’ve teamed up with @alphabot!

Alphabot is the all-in-one platform for web3 giveaways, raffles, and token/NFT claims—built for growth and trusted by top projects across chains.

By integrating Thirdwave’s Wallet Intelligence, Alphabot will unlock advanced user insights, boost campaign targeting, and drive smarter community engagement.

Powering precision. Scaling web3 growth. Let’s go. 🚀

[Thirdwave @thirdwavelabs]

🚨 We’re excited to partner with @Hippo_Swap!

HippoSwap is a leading DeFi aggregator on Aptos, offering optimized swaps across top DEXs with better prices, lower slippage, and seamless execution.

With Thirdwave’s Wallet Intelligence, HippoSwap can now analyze onchain behavior, segment users, and personalize trading experiences at scale.

Smarter swaps. Deeper insights. Let’s build the future of DeFi together. 🚀

[Peter Jonas @pbjonas]

Are you headed to #GDC2025 next week??

We’re hosting a breakfast with @hiFramework @NRNAgents @InfiniGods—come hang, chat all things gaming & web3, and fuel up for the day 🍳☕

📍 La Societe Bar & Cafe
📅 Wednesday, March 19th @ 8AM
🔗 RSVP: https://t.co/jxG3yjjzgX

[Thirdwave @thirdwavelabs]

"Why reward paper hands when you can empower true believers?"

Airdrops and token claims should strengthen ecosystems for years to come, not just boost short-term hype.

Projects that prioritize QUALITY over QUANTITY will be the ones that survive—and thrive—through bulls and bears.

Great breakdown by @nft4dummies on why Token Allocation Logic needs a serious upgrade.

At @thirdwavelabs & @blockheads_xyz, we’re helping projects build for the long game with onchain insights that reward real contributors, not extractors.

Must-read. 👇

[Jalazo.eth @nft4dummies]

While everyone is talking about $SEA and $DOOD (and $BROCCOLI because you are not serious people), I'm here to highlight the real problem facing crypto today:

🚨Token Allocation Logic - or more accurately, the lack of it🚨

First, what is Token Allocation Logic?
It's the decision-making process teams use to determine who receives airdrops or free token claims. You have probably seen the output before - a simple pie chart that looks something like this. Token Allocation Logic is how they decide who gets what.

But Jalazo, they allocate so much to "community" isn't that a good thing?
Not necessarily. Look at the most hyped launches over the last few months - they all follow the same playbook.

Over 50% of people with free claims sell week 1, does that sound like the right people are being rewarded?

The short answer: No.

Most teams are so focused on minimizing fud around TGE that they miss the purpose of a token launch to begin with.

This might be controversial, but I think the goal should be expanding the ecosystem - not just financially rewarding holders.

Financial incentives are powerful, but they come at a cost if it results in your day-one holders just dumping your token for a quick profit.

Using one of my favorite projects, @LinksDAO as an example here, though most projects are guilty of the same thing.

They're allocating tokens to @yugalabs @pudgypenguins and @doodles holders who have ABSOLUTELY ZERO INCENTIVE TO HOLD $LINKS LONG TERM.

Why? Because they believe that getting tokens into the hands of the "right people" will strengthen the ecosystem.

The logic is right. The metrics are wrong.

We saw this exact pattern during the 2021 NFT meta:
The same communities got whitelists/free mints for new projects - and immediately dumped.

Poor execution from those teams transferred wealth to BAYC holders at the expense of new founders and their ecosystems.

So what is everyone missing, and how can we fix this mess?

Good question! The key is focusing on the right metrics for the right project - balancing FUD, value creation and community expansion.
The best way to do that is by leveraging onchain data

I'm working with the team at @blockheads_xyz (incubated by @thirdwavelabs) to revolutionize how projects handle token allocation.

🚫No more rewarding extractors, reward HODLERS.
We help teams identify the most valuable members of an ecosystem - the ones most likely to hold and contribute to growth - using their onchain history, which is all publicly available.

Most projects simply airdrop to holders of a single NFT collection - rewarding people who bought the "right thing" 3 years ago. But what if you could go deeper?

✅ Look beyond single collections: Analyze wallets for specific onchain behaviors that align with your project’s goals.

At its simplest level: It’s @LinksDAO targeting @DeGolfers, another golfing community that is more likely to hold long term, rather than Pudgy Penguins, a popular project that has nothing to do with LinksDAO.

But to get into the weeds: Using Thirdwave’s Audience Explorer, we can build community profiles from thousands of wallets and identify the most valuable users.

📊 With proprietary metrics like:
• ✅ HODLer Score to highlight long-term believers
• 🚫 Bot Detection to eliminate bad actors
• 📈 Engagement Scores to measure real participation

You can easily and quickly separate the true community builders from the extractors.

It sounds simple, yet most projects STILL aren’t leveraging onchain data when designing Token Allocation Logic.

Why reward paper hands when you can empower your true believers? Let’s fix this.

At the end of the day, I want every TGE to succeed, because successful launches mean stronger ecosystems and more value for everyone building in this space.

I'm rooting for projects like @opensea and @doodles to win - but winning starts with rewarding the right people. I hope they put serious thought into who those people are and why they matter to their long-term success.

Thanks for making it all the way to the end!
Let me know what you think in the comments or feel free to DM me to chat in private🚀💬

[Arbitrum Universe @ARB_Universe]

⚙️ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐨𝐧 𝐀𝐫𝐛𝐢𝐭𝐫𝐮𝐦 𝐉𝐮𝐬𝐭 𝐆𝐨𝐭 𝐄𝐚𝐬𝐢𝐞𝐫!

🔧 The @arbitrum ecosystem is packed with powerful developer tools designed to streamline smart contract deployment, optimize scaling, and enhance dApp performance.

💡 From oracles to infrastructure & automation, the future of Web3 development is here!

Which tools will shape the next wave of innovation? Explore now! 🔥

@Alchemy
@ankr
@axelar
@BandProtocol
@BanxaOfficial
@biconomy
@blocknative
@cabinetnode
@ChainIDE
@chainlink
@chainnodes
@coin98_wallet
@CoinBraincom
@collabland
@Covalent_HQ
@deBridgeFinance
@thedefibuilder
@DIAdata_org
@envio_indexer
@eas_eth
@etherspot
@FlairSDK
@gelatonetwork
@Hamsternetio
@LearnWeb3IO
@Liteflowcom
@getlokicode
@MarlinProtocol
@NoditPlatform
@NotifiNetwork
@OnFinality
@ParticleNtwrk
@NeuroVegaX
@rebootgg_
@LimeChainHQ
@rss3_
@satsumaxyz
@0xsequence
@SubQueryNetwork
@tableland
@thirdwavelabs
@triangleplatfrm
@WelldoneStudio_
@AlchemyPay
@AlphaWallet
@Assure_pro
@atlas_zk
@BlastAPI

#Arbitrum #Web3 #Blockchain #DeFi #DeveloperTools

[Thirdwave @thirdwavelabs]

🧠 UNDERSTANDING BATTLE METRICS

To better understand how these metrics are defined and calculated visit:
https://t.co/Ulp3yGSZJM

[Thirdwave @thirdwavelabs]

The timing couldn't be better... In less than 24 hours, @InfiniGods launches their highly anticipated $GOD token - a milestone that transforms their gaming ecosystem. But first, let's see how their InfiniPass holders stack up in this week's HEAD TO HEAD MATCH UP 🎮

Thirdwave's Weekly H2H Match Ups - where we analyze the top NFT gaming communities using @thirdwavelabs' Wallet Intelligence. Onchain data tells the real story.

The battle continues! After multiple victories, @InfiniGods faces a sweet but fierce challenger...

This week's friendly rivalry: @InfiniGods' InfiniPass Holders 🆚 @visitsugartown Oras Holders

🥊🧵👇

[Thirdwave @thirdwavelabs]

🪧 NEXT CHALLENGER WANTED

Which project collection should face off against @InfiniGods' InfiniPass holders next week?

[Thirdwave @thirdwavelabs]

@Forcefi_io 🤝 Excited to be working together and bringing powerful Wallet Intelligence insights to the @Forcefi_io community!

[Thirdwave @thirdwavelabs]

👀 NEXT CHALLENGER WANTED

Which project collection should step into the arena with @InfiniGods' InfiniPass holders next week?

[Thirdwave @thirdwavelabs]

HEAD TO HEAD MATCH UPS 🎮

Thirdwave's Weekly H2H Match Ups - where we analyze the top NFT gaming communities using @thirdwavelabs' Wallet Intelligence. Onchain data tells the real story.

After a dominant victory against @OverworldPlay last week, @InfiniGods put the call out for worthy challengers. The community has spoken...

This week's epic clash:
@InfiniGods' InfiniPass Holders 🆚 @MaviaGame's Mavia Land Holders

🥊🧵👇

[Thirdwave @thirdwavelabs]

🏆 THE WINNER

@InfiniGods' InfiniPass holders claim yet another victory!

But don't sleep on @MaviaGame's Mavia Land owners - that 82 HODLer score suggests they're building something special for the long run!