song ads are converting very well of recent because we all want to be entertained. As and editor you need to find the balance between making ads and entertaining your audiences make sure your hook holds their attention and sparks curiosity to find out what is being passed across
i just passed a buncha unherded cows chilling on the street.. like wtf are we normalizingggg.. had to maintain insane eye contact with the cows as I walked beside them.. heart's still beating
Brand sent me 4 hours of footage for a 30-second ad.
I found the one clip that did everything.
47 seconds into hour 3.
The skill isn't editing. It's knowing what to throw away.
Just dropped this Pixar-style 3D ad for my client Latherex🎬
Germs had a kingdom, a crown & a whole speech… then the soap arrived 💀 This one was so fun to make. Germ killing soap never looked this good.