The Real Clash

Hip-Hop Redefined | ⌨️ by @djacolyte |
New Single 🎵 Left 2 Right out 8.21.22 | Pre-save link below 👇🏽

[The Real Clash @thisisTRC]

HEY! We're dropping new music this week. It's been over 2 years since our last project and this has us in our feels. Please check out the snippet below and pre-save "Left 2 Right", our newest jam, to your #spotifyplaylist.

[Ludacris @Ludacris]

I appreciate y’all 🙏🏾

[Kenya Woodard @kenyawoodard]

I hate the way record labels required 90s R&B women artists dance in their music videos. 🙄🙄🙄

These ladies had VOICES, not fancy footwork.

[Chuck D @MrChuckD]

Coke can is ill

[The Real Clash @thisisTRC]

Throwback to @okeechobeefest '17 with the queen @DonnaMissal. #TBThursday #GoodTimes #OMF17

[The Real Clash @thisisTRC]

We met this amazing young lady @DonnaMissal this weekend. 🎶 https://t.co/Sdg7E8mEfT. #NewMusic #JerseyGirl

[St. Pete Police @StPetePD]

#stpetepd briefing before heading out on the road tonight to keep you safe and keep an eye on your @StPeteFL homes!
👮🏽‍♀️🚓👮🏼

[Michael A. Stelzner @Mike_Stelzner]

It's getting harder to market using social media. So hard that some people are calling it quits.

The days of free traffic from social platforms are long gone. But you likely already knew that.

There's another challenge coming...

Google didn't issue a code red for nothing when ChatGPT rolled out on November 30, 2022.

Search traffic is in decline. And it will only get worse as AI replaces search queries.

Are the good ole days of marketing over?

It might feel that way.

Not so long ago, Facebook drove ridiculous amounts of traffic. Do you remember?

Social share buttons were embedded on every piece of content.

I remember emailing Seth Godin and suggesting he add a share button to his awesome daily blog.

I kinda miss blogs.

But now, we're in a very different time.

Today, it's about being hypnotized by an endless stream of random short clips. Some call it the doom scroll.

How should we respond? What do creators, marketers, and entrepreneurs do in light of this new state of disruption?

I'm here to tell you there is good news.

First, consider the days before social media and the Internet.

What was marketing like then for small businesses?

There were no websites to drive traffic to, yet marketing still existed.

People advertised on the radio, in magazines, and in mailbox flyers.

Smart marketers might have a local radio show.

People held local meetings and invited people for morning coffee, where they talked about ideas.

People networked at events, had signs on local billboards, and even collaborated with other local businesses to place flyers at their front desks.

So what does that mean for us today?

I run a conference called Social Media Marketing World.

It's my job to figure this stuff out.

I know a lot of people are wondering what to do.

So here's my current thinking.

Different times call for different strategies.

Perhaps we can learn from the past…

I still believe that long form content has a place on social media.

I've begun experimenting with longer videos and longer written word posts.

You won't find a single link in any of my work.

Instead, I'm trying to deliver value.

I'm tracking how different platforms react to what I'm making.

It's not easy because I'm fully aware you can't really subscribe to this content, it needs to find you.

But here are the early findings.

A lot of people—folks who I've not heard from in a long time—are reaching out to me.

I'm reading comments from some of you who followed Social Media Examiner many years ago and are now finally seeing my posts.

And this my friends, is why social media still works.

Maybe it's not about being seen by hundreds of thousands of people.

Maybe instead it's about dropping value to the few.

I'm still figuring it out.

But I sense I'm on to something here.

I know I am not alone on the journey. I'd love to hear what's working for you?

Also, let me know what I should write about next.

[Rapsody @rapsody]

💛

[Rick Barker @rickbarkermusic]

👊🏻👊🏻

[Ray Roa (left this hellscape, now on BlueSky) @rayroa]

Here's audio from today's show
https://t.co/Sjyd2gR6X3

[Barack Obama @BarackObama]

Happy Fourth of July, everybody.

Today and every day, Michelle and I are grateful to our troops and their families for their sacrifice, courage, and strength.

[Netflix @netflix]

Squid Game rounds out the cast for Season 2:

Please welcome Park Gyu-young, Jo Yu-ri, Kang Ae-sim, Lee David, Lee Jin-uk, Choi Seung-hyun, Roh Jae-won, and Won Ji-an to the game!

[Barack Obama @BarackObama]

On Juneteenth, we commemorate the anniversary of the delayed but welcome news of freedom reaching the enslaved Black folks in Galveston, Texas. It’s a reminder that even in the darkest hours, there is cause to hope — and a reason to keep building a country that lives up to its highest ideals.

[Barack Obama @BarackObama]

Happy Father’s Day to all those fortunate enough to take on the role of being a dad or father-figure. To Malia and Sasha, being your dad will always be the greatest gift of my life.

[Symphonic @symphonicdist]

We’ve simplified distribution with our new Release Hub! It streamlines the #distribution process, so that you work at your own pace, work seamlessly with your entire team, and access all your release data from one page.⁠
⁠
Want to learn more? https://t.co/HXuvffvv3L

[The Real Clash @thisisTRC]

Yooooooo!

[sa-roc @sarocthemc]

Family! @therealrahdigga and I are hitting the road soon! My producer @solmessiah will be rockin on the turntables! Goddess level raps each and every night on this tour!

TICKETS ON SALE TODAY ON https://t.co/OkXHJiEdVb

Let me know in the comments what show you’re coming to ❤️

Aug 4 - Washington, DC
Aug 5 - New York City, NY
Aug 7 - Boston, MA
Aug 10 - Atlanta, GA
Aug 11 - Durham, NC
Aug 12 - Asheville, NC
Aug 13 - Nashville, TN

[Ludacris @Ludacris]

I Got My Flowers 🌺 Today AND a Star ⭐️ Grateful Beyond Words 🙏🏾

[The Real Clash @thisisTRC]

@afropunk Can we say, Us?

[The Real Clash @thisisTRC]

@TrueBadAsh Happy Birthday!!! ❤️🎉🎂🎈🤗

[The Real Clash @thisisTRC]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[Kevin Sorbo @ksorbs]

Fine. I’ll get the balloon.