I call this the "Bayonetta Effect". The left will call something "problematic" because it's "sexist" or "fascist" or whatever, but when that fails to stop its cultural momentum, they switch to trying to claim it. Suddenly, "it was always woke".
Just like how Bayonetta went from being a symbol of female objectification and male gaze to an empowering feminist icon, Frieren went from being fascist for revering the past and featuring an inherently evil race of demons to whatever this is.
> be A24
> the prestige horror studio
> hereditary. midsommar. oscar speeches.
> built your whole identity on being arthouse
> tote bags and a24 hat guys
> sign a 20 year old kid off youtube
> his movie is literally creepypasta
> internet calls it a meme for weeks
> release it anyway
> opens to $81M. biggest debut you've ever had
> 5 days later it's your #1 domestic film ever
> now it's crossed $200M worldwide
> beats marty supreme. beats everything everywhere
> your entire catalog. mogged by liminal space
14 years of prestige cinema. a24's biggest movie ever is a creepypasta a kid posted on youtube for free