The Information Company (TIC)

TIC is corporate storytellers for some of the biggest companies in India. Branding. Strategy. Content. Design. Technology. Social Media and more.

[The Information Company (TIC) @TIC_Digital]

Shubha Madhukar, MD, The Information Company, while speaking at Inventicon’s 5th ESG & Sustainability Strategy India Summit 2024, elaborated that a more effective ESG communication strategy should go beyond mere box-ticking.
#ESGIndiaSummit2024 #ESGCommunication

[The Information Company (TIC) @TIC_Digital]

TIC’s communication framework helps organisations transform their ESG initiatives into compelling narratives.
Our MD @shubha_madhukar will be presenting this framework at @InventiconBI's 5th ESG and Sustainability Strategy India Summit 2024. DM to get your copy.
#ESGstorytelling

[The Information Company (TIC) @TIC_Digital]

What is the best format for creating ESG content?
#ESGCommunication

[The Information Company (TIC) @TIC_Digital]

94% of investors surveyed by PwC believe that corporate reporting on sustainability performance contains at least some unsupported claims making it imperative for organisations to be truthful and transparent in their ESG communications. https://t.co/tT2CLPbdtU
#ESGIndiaSummit2024

[The Information Company (TIC) @TIC_Digital]

Standing out in the realm of thought leadership is not easy! However, with the perfect recipe, the right ingredients, and consistency in presentation, your article can stand out in today’s cluttered sea of content.
Here’s a list of key ingredients to get you going!

#TICTALKS

[The Information Company (TIC) @TIC_Digital]

Ever wondered how the iconic rainbow flag became a symbol of LGBTQ+ pride? 🌈 Discover the inspiring story behind its creation and what it represents today in our latest episode of ‘How did this become a thing’ – a TIC original podcast.

🎧 Listen now https://t.co/XEp4RnhXf7 -

[The Information Company (TIC) @TIC_Digital]

Have you heard about sustainable websites? Well, they are a thing & have a significant impact on the environment and your business. With simple steps, we can design and develop websites that not only perform well but also minimize their environmental impact.
#WorldEnvironmentDay

[The Information Company (TIC) @TIC_Digital]

PSA: Information architecture and wireframes are not the same!
One of the most common misconceptions in UX Design is that #InformationArchitecture and #Wireframe are the same. The two terms are often used interchangeably.
Let us break it down for you!

[The Information Company (TIC) @TIC_Digital]

How critical is internal communication to the organisation? These numbers say it clearly!
In our years of partnering companies, we have seen IC professionals prioritising content that enhances employee engagement and drives workplace culture.

#InternalCommunication

[The Information Company (TIC) @TIC_Digital]

Big congratulations to team @VikhroliCucina for winning the Bronze award at the ET Kaleido Awards for Best Use of Event/Experiential Marketing for their 'One Wish At a Time' campaign. We are very proud to have been a part of this winning project. #ETKaleidoAwards

[The Information Company (TIC) @TIC_Digital]

Presenting our secret sauce that transformed Vikhroli Cucina from a simple food blog into a publishing platform that engages a diverse community of food enthusiasts. Read the complete case study here - https://t.co/G39mJP2kgt

#UXDesignStrategy #UserExperience #FoodBlog

[The Information Company (TIC) @TIC_Digital]

The latest issue of Subtext gives you a peek into TIC’s remarkable journey over the past 25 years, the dedicated people who make it happen, and more importantly, its bold vision for the future. Come, share the excitement with us! Check out https://t.co/ZhcR6a4fsG.

#TIC #Subtext

[The Information Company (TIC) @TIC_Digital]

Not many agencies last 25 years! We did and we are thriving! We recently celebrated 25 years of wonderful teamwork, inspiring partnerships and superb creativity! Here are a few glimpses of us having fun!
#25YearsOfTIC

[The Information Company (TIC) @TIC_Digital]

From concept to reality in just three months!
The MTMH asked TIC to design & develop a website that showcased the wonderful work being done in cancer treatment. The website went live within the shortest time, thanks to great communication & collaboration between MTMH & TIC teams

[The Information Company (TIC) @TIC_Digital]

A successful B2B marketing strategy needs to build on a foundation of impactful brand narratives & powerful storytelling that enables your brand to stand out. Talk to us to understand how we can help. Visit us at https://t.co/uy36qKIVUk

#TIC #CommunicationMarketing