If you rely on Google Analytics, this should be on your radar. Adding a G4 profile takes 5 min and doing it now will let you start recording historical data in the background. https://t.co/ZIl15BWiPR
When we began working with this client, I did a search for private schools while standing INSIDE THE SCHOOL and they didn't appear until result #75 (!)
Like the upside-down ketchup bottle, this is one of those minor but intuitive advancements that make you think: what took so long?
https://t.co/IHPwE4bvUD
IMO this will be impactful: more non-traditional SERP placements (images, ads, questions), higher click-throughs for spots 9+, better UX for searchers, more ranking possibilities. But...
@andrewcareaga Love that series. Which 2? I try to collect foreign money when I travel. I don’t really do anything with them but I find the cultural elements fascinating. Useful way to remember trips too.