Companies that run huge influencer-marketing campaigns should be delighted by @instagram adding access to its creator marketplace for three big creator-marketing platforms, including @CreatorIQ whose @TimSovay I talked with. https://t.co/LCxK3IMKI4
⚡️Lviv-based Pravda brewery switches to making Molotov cocktails.
The brewery announced the plans after Ukraine’s Defense Ministry instructed civilians to make Molotov cocktails to resist invading Russian forces.
Brands understand that in order to stay relevant, they must have access to clear, reliable data sets that explain what's happening on TikTok. I spoke to @benjeffriess at @InfluencerLtd and @CreatorIQ about why agencies need access to the platform's API. ⚡️
https://t.co/irZq5191f1
Influencer marketing is no longer the endearing younger sibling of the advertising world. Creator partnerships are completely disrupting brand budgets, and platforms must keep up with demand for sophisticated metrics that measure their success🤳💰
https://t.co/wLeewFcWf9