Tim Vanderhook

CEO at Viant

[Tim Vanderhook @TimVHook]

@oliviaakory Imagine what their revenue would have been if they were all in the office…

[Tim Vanderhook @TimVHook]

@cvanderhook https://t.co/HKIsaxOTVi

[Tim Vanderhook @TimVHook]

@aakashgupta You just described how Google is a Monopoly and the quality of the product doesn’t matter when you monopolized distribution! Turns out it is impossible to beat a monopoly!!

[Tim Vanderhook @TimVHook]

@jacob_posel @TaylorHoliday I still can’t figure out what would be different or unique based on what you mentioned above. Is this a CRM only for the social channel? Doesn’t seem possible via the Open Web with the descriptions you gave.

[Tim Vanderhook @TimVHook]

@AdtechGod It’s just ‘Artificial’

[Tim Vanderhook @TimVHook]

Here is why: one consumer visiting Google and searching used to mean 1 to 2 ‘clicks’ to per search.

NOW, one prompt in an LLM produces ‘25 simultaneous search clicks’ and thus everyone is seeing inflated numbers but bots make it easy.

Same volume from a consumer perspective but the LLM executes 25 times the search referrals.

Really quite simple.

[Tim Vanderhook @TimVHook]

@AdtechGod I want a robot SO SO BAD! Mainly for two items: washing dishes and accessing ViantAI without a keyboard.

Can’t wait for @Tesla_Optimus

[Tim Vanderhook @TimVHook]

What I think you should do is stick with your current setup for now. Side by side you should run an additional test using us. Load in whatever data you want. I will pay for half the media up to 50k and match any budget up to that amount. Then you can look at the results side by side. You should only allow your current setup to use retargeting and exclude it from Viant. That way, we have one hand tied behind our back against your current provider.

Viant will demolish whatever setup you have in place. Our data feeding the models will outperform whatever you are doing.

Would you stop having FOFO and let’s go! How many ad platforms have offered you $50k to test?

[Tim Vanderhook @TimVHook]

@chenkoposts @EricTilbury_RTB I don’t understand…. You don’t think the data is good or real?

[Tim Vanderhook @TimVHook]

@EricTilbury_RTB @chenkoposts Also - congrats on your Q1!

[Tim Vanderhook @TimVHook]

@EricTilbury_RTB @chenkoposts Would love to discuss integrating you into the DSP but is your data cookie based or people-based?

[Tim Vanderhook @TimVHook]

@chenkoposts @EricTilbury_RTB He actually has some of the best bot detection in the industry… social posts are irrelevant to the data. I like to know the truth but a lot of AdTech likes to pay people to lie to them. I like to pay to *actually* know what was real.

[Tim Vanderhook @TimVHook]

@EricTilbury_RTB @chenkoposts We’re not a data provider. But I would love to run head-to-head tests of Viant vs TTD if you’ll publish the results on X and LI? If we lose, I’ll pay your bill on our side.

TTD Customers = FOFO

[Tim Vanderhook @TimVHook]

@EricTilbury_RTB To be slightly more specific…. The NFL on CTV is the Ferrari! There are a lot of minivans in CTV too.

[Tim Vanderhook @TimVHook]

@AdtechGod @BradAT Ha!!

[Tim Vanderhook @TimVHook]

@BradAT Let’s go!!!

[Tim Vanderhook @TimVHook]

@antoniogm Brad Parscale is just another snake oil salesman in AdTech like so many others. Anyone with experience knew it was vaporware immediately…

[Tim Vanderhook @TimVHook]

CTV drives organic brand search like no other channel—and it’s both measurable and attributable. By matching CTV exposure data with site visitor signals, you can pinpoint users who arrived via organic search post-CTV.

Yet, many advertisers stick with Google products. They get what they deserve.