Todd Ortiz

VP of SEO @WallarooMedia | Content Marketing | SEO | I used to be good at golf.

[Brandon Doyle @Brandondoyle]

My bro @justinleedoyle gave a killer training on how to use @triplewhale's AI agents to detect lost revenue on your eCom site. It's a must-watch, here it is! https://t.co/YX5rZWpLZk

[Lily Ray 😏 @lilyraynyc]

Gotta shoot your shot whenever you can lol

[Justin Doyle @justinleedoyle]

E-commerce sites leak revenue every day. Most teams never see it coming.

On July 24 @ 11 AM EST I’ll unpack the hidden conversion killers at the DTCx AI Ecommerce Intelligence Summit 2025 alongside @triplewhale.

Session: “Your Site Is Losing Revenue and You Don’t Know It: How AI Agents Can Fix That.”

I’ll show how autonomous agents can:
• monitor UX, speed and checkout 24/7
• surface silent bugs before customers notice
• alert your team so revenue never leaks out

If you own growth, ops or dev for a DTC brand, this 30-minute session will pay for itself in the first avoided outage.

👉 Free registration:

https://t.co/bPQa8yECyP

#AI #Ecommerce #DTC #AIops #RevenueOps #SiteReliability

[Todd Ortiz @ToddatWallaroo]

@brandondoyle @WallarooMedia Many of our clients have been pleasantly surprised to see they’re already getting traffic from LLMs! Now it’s critical to measure that performance going forward with these reports.

[Brandon Doyle @Brandondoyle]

How we track LLM traffic from ChatGPT, Claude, etc at @WallarooMedia

The channel is growing fast and you need to track/optimize now 🚀

[Maxx Blank 🐳 @aryehMaxx]

Yesterday I met with a $100M brand completely swamped trying to build AI agents.

They were duct taping together N8n, Gumloop, Make, Lindy and Zapier hoping it would help automate.

Here’s the thing:
Those tools are great but only if your data is clean, connected, and actually usable by AI.

For example you can’t build a real media buying agent if it doesn’t know:

– What’s in stock
– What your customers LTV
– How your sales change by season

Triple Whale brings all of your data into one place.

So when you ask our AI a question, it doesn’t guess because it already has the data. And it knows how to use it.

We’ve spent 920 days and hired 72 full-time engineers to build the most advanced data layer in ecom designed for AI from day one.

@WallarooMedia figured it out👇
They dropped every other platform for Triple Whale.

❌ No more scattered agents
❌ No more platform-hopping
✅ Better answers, better automations, better results

Shout out to @brandondoyle @justinleedoyle and the whole Wallaroo team for the incredible partnership!

[Todd Ortiz @ToddatWallaroo]

Brand visibility and strength are the way forward and not so much focus on traditional rankings.

[Brandon Doyle @Brandondoyle]

SEO isn’t dead—but if you’re still doing it like 2015, your traffic probably is. LLMs (ChatGPT, Gemini, Claude, etc.) are the new discovery layer. Here's how to rank in LLMs, especially if you're an eCommerce brand

🧵👇

[CJ Lewis @CJLewis43]

Big shift happening in online shopping right now — and most brands aren’t ready for it.

[Brandon Doyle @Brandondoyle]

Step-by-step video on how to use @gumloop to automate competitor research, specifically for video scripts, video ads, and more!

First of many in a series of videos I'm making about how to utilize various AI tools to increase production, speed, and efficiency in your marketing/advertising organization (we've fully adopted this internally at @wallaroomedia so if you just want someone to do this for you on autopilot, DM me).

Sound on! And message me if you have any questions. Enjoy! 🚀

[Todd Ortiz @ToddatWallaroo]

Make sure you’re tracking and able to attribute your LLM traffic ⬇️

[CJ Lewis @CJLewis43]

Putting together a guide for LLMO / GEO!

You're probably already capturing traffic from LLMs, but it's a bit trickier to spot in GA4. I've shared a simple process to track your LLM traffic as well 👀 https://t.co/zJHmgd63ob

[Jerry Dearden @DeardenJerry]

“It’s better to have the data and not need it than to need the data and not have it”

Here are some free tools we use to track website activity:

@hotjar
@Microsoft Clarity

If you aren’t tracking user data on the backend then start today!

@justinleedoyle

[Brandon Doyle @Brandondoyle]

How a dormant blog became a key #SEO asset for @SmoothieKing! A deep dive into a content-focused strategy that skyrocketed organic traffic and website authority...🚀

🥤 For Smoothie King, revitalizing their blog was just the beginning. By diving deep into keyword research, we uncovered untapped opportunities that aligned perfectly with their offerings.

🍽️ One surprising opportunity was the niche topic of "foods to eat after donating plasma." Our research showed that many of Smoothie King’s products met the nutritional needs for plasma donors.

📝 We crafted a dedicated blog post on this topic, highlighting how Smoothie King's products fit into a plasma donor's recovery diet. This not only filled a content gap but also positioned them as a thoughtful brand.

📊 Since its launch in 2022, this blog post has been a standout performer. Ranking for over 700 keywords, including 500+ plasma-related ones Smoothie King had never ranked for before.

🏆 The results? Featured Snippets, Top 10 rankings, and significant organic growth. In 2023 alone, the post garnered 71.8K clicks from organic search with a whopping 6.71M impressions.

🔍 This case illustrates the power of listening to your audience's needs and exploring new content avenues. For Smoothie King, it wasn't just about rejuvenation—it was about discovery and alignment.

📈 Our journey with Smoothie King reinforces a key lesson: In SEO, sometimes the best opportunities are where you least expect them. It's about digging deeper and finding new ways to connect.

🔗 What could a revitalized content strategy do for your brand? Think beyond the conventional and tap into the potential of SEO to drive meaningful engagement and traffic!

[Todd Ortiz @ToddatWallaroo]

@brandondoyle @SmoothieKing @ArvoDigital @WallarooMedia Love working with Smoothie King!

[Todd Ortiz @ToddatWallaroo]

Me when clients ask how long it takes to see results from SEO

[CJ Lewis @CJLewis43]

If you are looking for Email/SMS/Content ideas for upcoming March campaigns. We just published 👀--> https://t.co/xcBysjkrnr

[Todd Ortiz @ToddatWallaroo]

@CJLewis43 Loved seeing the examples!

[CJ Lewis @CJLewis43]

If you see an unusual spike in GSC Impressions without a jump in Clicks, this is definitely where I'd look first. 👀

[Todd Ortiz @ToddatWallaroo]

@DeardenJerry @sixersgeo 🤣

[Todd Ortiz @ToddatWallaroo]

YouTube is literally the second-largest search engine in the world. Maximize your audience and reach with these helpful tips!

[Brandon Doyle @Brandondoyle]

DTC brands are obsessed with short form video/vertical video/social these days (as are we at @WallarooMedia / @ArvoDigital). But why are do so many great eCom companies have a 🙈HORRIBLE🙈 presence on YouTube?! It's insane actually, especially considering YouTube's internet footprint.

We wrote a guide here (which we will continually expand upon): https://t.co/WBIHM4zJ9l

We analyze some large/well-known brands and offer insights on how to improve things and what you can do to scale your presence on @YouTube - check it out and lmk if you have any questions!

[Todd Ortiz @ToddatWallaroo]

GA4 is...

[CJ Lewis @CJLewis43]

Embarking on a quest to collect every rant and grumble about GA4 from social media and put them all in a book. 📚 Clearly, GA4 is a beloved gem we all unanimously adore...