Music's last decade was all about scale.
Streaming raced to onboard as many global subscribers as possible. All at one low price for every song in the world.
And music grew:
→ 600 million more subscribers
→ $13 billion in added revenue
The recorded music industry appears to be 'saved', more artists than ever have a slice of the pie & the world's music catalog is at nearly everyone's fingertips.
Good.
Here's the not so good:
→ We consume music more passively
→ Songs are becoming commodified
→ Artists are increasingly detached from their work
Why?
Everything the recorded music industry has done over the last 10 years has focused on the most casual, lean-back experience.
Incentives take hold.
The way we listen changes.
The way we create changes.
Music is shorter, more frequent & made to (hopefully)
game an algorithm for attention.
Music's next decade is about cultivating fans.
It's about creating meaningful relationships between artists & listeners, upgrading the experience for the biggest fans & encouraging paths to fandom.
It’s about building artists.
Not just songs.
Our new infrastructure must incentivize artists to experiment & explore. They must be rewarded for speaking to a core audience — and have ways to find that audience.
It must also be attractive for fans.
Or it won't matter.
No easy task.
If this seems overly idealistic & high-minded, that's because it is. None of this is promised. It's not a prediction. It's an aspiration.
Let’s change the way the game is played.
Tokenization and fractionalization can transform the value of assets and unlock new opportunities for investors and creators, says @ahariri, CEO and Co-Founder of @verotruesocial.
#Investopia2024
"Communication has always changed the world."
@garyvee and Ayman Hariri [@ahariri] discussed the Future of Social at Cannes Lions last week, diving into what the social landscape looks like beyond the attention economy model.
#FutureOfSocial#CannesLions2023
📍 LIVE from Cannes:
Vayner3, @GaryVee and Ayman Hariri sit down to chat about how @verotruesocial is building a more equitable, ownable, and creator-centric social platform.
We're excited to work with VERO to pave the future of social.
Building the next-generation social network means many things, but the foundation is unlocking value for communities. Thrilled to announce that @verotruesocial has acquired @TokeniseLDN so we can do just that. Watch this space. https://t.co/zQAarWCXc2
Is it time to start taking NFTs seriously?
Check out what @BLeaderNews have to say and keep your eyes peeled for the #tokenise mention!
https://t.co/MGvUXsSf6Y
Is 2022 the year of the token?
Read our report to uncover how the UK sees digital assets against traditional investments https://t.co/pXQIA2Opb2
#TokeniseOwnership#NewOwnershipExchange
Nearly a quarter of Brits are ready to invest in tokens this year, according to our new survey, published today.
Could this be a turning point for tokens?
https://t.co/pXQIA2Opb2
#TokeniseOwnership#NewOwnershipExchange