Tom Child

Another guy writing about marketing - Leading brand @JLR

[Adriano Del Monte @adriandelmonte]

Ollie Watkins just scored a double to beat Man City, away, after a 3 day session in Istanbul.

[Tom Child @Tomasco_]

@tomfgoodwin *expensive

[Tom Child @Tomasco_]

✏ Let me know what caught your eye this week 👁

👍 Like, share & follow if you found this interesting

https://t.co/WNXMMkVAgG

[Tom Child @Tomasco_]

The Marketing Moves Making Waves This Week 🚀

#1 @McDonalds

McDonald’s focuses on unique consumer truths of iconic menu items in brilliant new campaign

Read more here: https://t.co/gQ5q3nVM7A

[Tom Child @Tomasco_]

#9 @KelloggsUKI

Kellogg’s iconic rooster takes to the streets for a bold OOH campaign

Read more here: https://t.co/768IJi7Les

[Tom Child @Tomasco_]

Here’s a secret about thinking differently

Most people think to get ahead at work they need to be a contrarian thinker

But being a contrarian no longer makes you smart, it makes you blinkered

There is another way to think differently and collaboratively

[Tom Child @Tomasco_]

@tomfgoodwin Local KPIs might be different but I expect budgeting of incentives for dealers across inventory that needs to be shifted takes priority

[Tom Child @Tomasco_]

@tomfgoodwin That’s assuming that each division has the same objective 😆

[Tom Child @Tomasco_]

@RantsToProfits Viral

[Tom Child @Tomasco_]

Brands can't influence culture from a distance

You need to engage not just observe

You need to be resonant not just relevant

[Tom Child @Tomasco_]

Creativity is often seen as taking a risk

Brands spend money on it but would rather stay predictable

That leads to work that is made with competence not conviction

It's risk free but also ambition free

[Tom Child @Tomasco_]

@waltxwalt Don’t show them what your product does

Show them what they can do with your product