The Marketing Moves Making Waves This Week ๐
#1 @McDonalds
McDonaldโs focuses on unique consumer truths of iconic menu items in brilliant new campaign
Read more here: https://t.co/gQ5q3nVM7A
Hereโs a secret about thinking differently
Most people think to get ahead at work they need to be a contrarian thinker
But being a contrarian no longer makes you smart, it makes you blinkered
There is another way to think differently and collaboratively
Creativity is often seen as taking a risk
Brands spend money on it but would rather stay predictable
That leads to work that is made with competence not conviction
It's risk free but also ambition free