Tom Krassowski | AI & Automation for Sales Teams

Claude maxing, Former Sales Rep & current Rev Ops. Scaled Posted to $1.2M in 16mo. Writing about AI, Automation & Reporting for SaaS Growth Teams.

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

unreal to see @StevenCravotta & @thebrettway talk about how my brothers and I helped scale Posted to now over $500k revenue

check out https://t.co/xUuIaEtBx4 if you’re thinking about adding AI to your business and don’t know where to start

been sitting on this one for a while, feels like the right time to share

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@ericdjav Claude

[Steven @StevenCravotta]

My loft has officially become a cowork

Team in town for the week 📈

[Boris Cherny @bcherny]

I'm Boris and I created Claude Code. Lots of people have asked how I use Claude Code, so I wanted to show off my setup a bit.

My setup might be surprisingly vanilla! Claude Code works great out of the box, so I personally don't customize it much. There is no one correct way to use Claude Code: we intentionally build it in a way that you can use it, customize it, and hack it however you like. Each person on the Claude Code team uses it very differently.

So, here goes.

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@WorkflowWhisper People wanna get soloutions from people they can trust. Nobody cares, if it took you 100 hours or 15 minutes to create something that solves real problems. Even better if you can build it fast.

Don’t get caught on complexity or tool porn.
But yeah most N8N kids sell isolated BS

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

My prediction for 2026:

Most GTM teams in the SAAS landscape have 80% of the tools they need to grow revenue next year

The problem is that nothing is connected, data is siloed and most pipelines aren’t smart.

Teams that focus on solving this with things like MCP servers will win, bet

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@tomcrawshaw01 Claude

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@zeroxjackson Do an hour of sport before you start work. Easy & done

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@kaif9998 qualified audience

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

this is a content flywheel that Claude generated for me a while back

its still one of the best visualisations about getting better at your craft and growing on social media at the same time

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

@Priya_Upadhyay_ building creator market place, happy to connect

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

this is the pattern

find repetitive work
build a bot or automation in an afternoon
save team 5 hours/week

do this 10x and you've cut out a full person's workload

happy to share the JSON, if anybody is interested

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

built an invoice generator in n8n that lives in slack

type invoice details in slack
bot generates invoice
shares pdf & adds details to a databank
share or edit if needed

5min of manual work & 4h of waiting for team down to 30sec

1ct/invoice

here is why this actually matters:

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

what i love about this approach

slack is where the team already works

don't build a new tool
use what exists
use slack as the front-end
google sheets + templates as the backend
n8n as the glue
no new training & no adoption friction

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

why your sales cycle is twice as long as it should be & how to fix it:

1. rep has a 40-min call
2. everything important gets discussed
3. rep writes down 4 notes on a piece of paper
4. nothing gets saved to the CRM & nobody checks the long transcripts
5. rep calls back a week later with zero personalisation "just wanted to check in"

one automation that summarize your existing call transcripts and adds them to the right lead in the CRM fixes all of this

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

automation isnt about replacing people

its about killing the stuff that shouldnt require a person

invoicing, data entry, follow up reminders, summarizing calls

those should be automatic

people should be doing the stuff that actually requires thinking

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

Clade finally added memory

this was the only annoying part for me when it comes to Claude vs ChatGPT

[Tom Krassowski | AI & Automation for Sales Teams @TomAutomates]

I recently closed one of my “dream 10” clients that I planed to work with since over two years

here is what I learned from archiving this big goal:

all it took was a simple DM at the right time

don’t wait for stuff to be perfect or think your under qualified to reach out, chances are you have much more to offer them you think

people forget they’re value when they are only surrounded with there own work & bubble of people

It’s so easy no normalize your achievements when you work on them every day