Considering a career in Innovation Consulting? Well here's me trying to explain what it's all about, with some advice for making the jump! #innovation#consulting#careers#startups#strategy https://t.co/LlHgFfulig
@nickwritesit@adam_keesling Great point. And for some consumers this is true, but we can't assume different groups of BA customers value the same benefits. Some would value convenience over education. @adam_keesling makes a great point about doubling down on top segments - maybe BA needs more of those?
Rules get in the way. So is it ever ok for businesses to break them? Our Consultant Tom Lansdowne looks at why challengers break the rules in their desire to innovate, and how you can transform your business while still retaining a genuine company culture
https://t.co/79LPS8xzUj
A case study from us: How being customer-led helped Hampshire County Council and Argenti break the mould of traditional care services #tech#consulting
https://t.co/EKnd0MQ7Hn
This week, our Partner and Managing Director, John J Sills, explores whether the new kids on the banking block are playing by the rules #fintech
https://t.co/SPwORwv5Mq
Simple but overlooked point from @johnjsills "Loyalty is a myth. Your loyalty quickly fades when that brand stops being useful... let's talk about usefulness" #personalisation@Brainlabs
In corporate marketing departments the pendulum has swung from brand advertising to performance marketing. When will it rest in the middle where it belongs? Itโs equilibrium we now need more than ever, not more simplistic, binary arguments