Tom Plaes

mobile & saas builder

[Tom Plaes @TomPlaes]

I kept seeing the same problem:

AI can write decent copy, but it usually guesses.

So I built ProofCopy.

You paste customer reviews, and it turns them into marketing hooks backed by the exact reviews behind each idea.

Curious if SaaS founders would actually use this.

[Tom Plaes @TomPlaes]

Every bro right now:

Tesla's Roadster goes 0–60 in 0.81 seconds, can drive on walls, and literally FLY.

You can build an entire app in an hour.

And I'm still here doing laundry and washing dishes.

Fuck, man. I need to get rich.

[Asif @AsifUnfiltered]

mfs when they try to build a vsl funnel themselves

> creating 100 ads
> scripting a vsl
> managing the sales team

[Pierre François @pierrestories]

“It’s too late to start YouTube."

Yet our clients are generating:

- +$100k months
- Off tens of thousands of views
- subs who’ll buy from them in the future (if not now)

Here is how:

1. They stopped trying to be early and started trying to be good.

Dan Martell uploaded every single week for 8 years and was still sitting at 2,000 subs. He made one switch and two years later he's at 1.6 million. What did he do? He stopped messing around and started putting real money and time into the channel.

2. They repeat instead of innovate.

99% of the time if your videos aren't performing, it's not because you need to switch to some magical format. It's that you're not that good at making those videos yet. I use the 70-20-10 rule. 70% of what already works, 20% a small variation of it, and 10% completely new.

3. They go after the same viewer twice.

Before a video goes into production, ask whether it appeals to the same person who watched the last one. Your last video got 10,000 views, so YouTube shows the new one to those people first. If they don't like it, it doesn't perform.

4. They still want views.

There's a weird trend right now where nobody wants views anymore. One client does 70 to 120k a month with under 50,000 subscribers. His niche videos convert great. But a 220k-view video from a year ago still gets him leads to this day.

People niche down so hard chasing the perfect view-to-lead ratio that they end up with fewer leads in total.

The nuance: as long as the fixed cost stays the same, meaning the video is still made for the people you want to sell to, more people seeing the right video is better than fewer. What you don't want is to sacrifice the right people seeing it for more random views.

5. They track two numbers.

Views per video and leads per video. Every video has one of them as its goal, decided before anyone starts working.

[Tom Plaes @TomPlaes]

@AsifUnfiltered #retardmaxxing 💪💪💪

[Tom Plaes @TomPlaes]

@AsifUnfiltered VSL

[Asif @AsifUnfiltered]

1,000 HOURS OF STUDYING VSLs IN ONE CLAUDE SKILL

I thought of making it paid, but fuck it

I'll send it for free to everyone who :

> Repost

> comment "VSL"

(Must be following so I can DM)

[Tom Plaes @TomPlaes]

step 1: read competitor reviews
step 2: list what people keep complaining about
step 3: check if I can fix it
step 4: use their words on my page

https://t.co/TidDNyWD2i handles 1 and 2 so I can spend my time on 3 and 4

[Tom Plaes @TomPlaes]

@anallya92020521 AI

[Tom Plaes @TomPlaes]

@pierrestories 🐐

[Tom Plaes @TomPlaes]

@Drew_code0 passive

[leo @leomeethewoo]

GPT-6 Astra just one shotted this product video

Full Prompt in the comments

This is terrifying...