Tom Testerson

[Tom Testerson @TomTesterson123]

Info Product Truth #2 - The more pain your target customer is in, the easier they're gonna be to sell to

Want the easiest dating offer to sell? --> Sell to dudes going thru a divorce

Want the easiest health offer to sell? --> sell to ppl with chronic, debilitating back pain

[Tom Testerson @TomTesterson123]

@Melanie_Balke @thesamparr @TrungTPhan If you ever wanted to sell gear, would be one of the warmer audiences you could ever launch into

Launched a new store in a similar way recently (FB group before cold traffic) & made it extremely easy to get those initial testimonials/feedback

[Tom Testerson @TomTesterson123]

@Melanie_Balke @thesamparr @TrungTPhan What's the explicit purpose of the group?

[Tom Testerson @TomTesterson123]

@NotParagAgrawal Parag I heard they're hiring here

[Tom Testerson @TomTesterson123]

@michaelsikand How does your business monetize all its traffic?

[Tom Testerson @TomTesterson123]

Info Product Truth #1: The claim & the proof for your offer need to be joined at the hip like Siamese Twins

If you want to make money, your claims need clear, associated, undeniable proof to back them up

No different from how a good lawyer puts together his case in court

[Tom Testerson @TomTesterson123]

@NickD2C

[Tom Testerson @TomTesterson123]

Will take the other side, can almost guarantee this ad is printing

Michael Owen is an extraordinarily recognizable footballer in the UK. Just seeing his face on the screen + learning there's a free game to download = enough

450k views should tell you everything you need to know

[Alex Cooper @alexgoughcooper]

If you feel useless today, just know that this app with 1.7m followers paid $2.5k for this monstrosity

[Tom Testerson @TomTesterson123]

Go follow this man @IAmAlenSultanic

I've learned more from his free Facebook group in the past 6 mo's than I have from most $5k coaching programs.

[Tom Testerson @TomTesterson123]

This guy is the best marketer you've never heard of

And most recently, he taught Russell Brunson how to build & run this brand-new type of funnel

[Tom Testerson @TomTesterson123]

The free FB group itself is a masterclass in how to market & sell something

Instead of constantly promoting his paid mastermind, Alen drops so much value in the free group that its members do the selling FOR him

Give, give, give, GET... vs. ....Give once, immediately try to get

[Tom Testerson @TomTesterson123]

If you’re offering a high-quality and truly UNIQUE solution to a pain point that your audience is experiencing…

They will go out of their way to THROW their money at you

[Tom Testerson @TomTesterson123]

A very common (and false) narrative:

The idea that many creators today struggle to monetize their audiences
b/c they lack the appropriate tooling

99% of creators struggle to monetize because they’re not actually providing any real value to their audience

[Blake Robbins @blakeir]

It still feels like the holy grail opportunity of the “creator economy” is to empower creators to have a direct relationship with their audience.

If you ask any creator with >1M fans to breakdown their audience, they will struggle to tell you anything other than maybe age/gender

[Tom Testerson @TomTesterson123]

Massive power law to the returns

This has been true for the past 30 years & will be true 30 years from now

[Tom Testerson @TomTesterson123]

Dave Portnoy launches new $2,400 watch brand "with a price point reflective of its craftsmanship, not its marketing budget"

Internet discovers that his manufacturer is selling the same $2,400 watches for just $42💀

[derek guy @dieworkwear]

selling a $42 watch for $2,400 is shameful

[Tom Testerson @TomTesterson123]

The @ZssBecker method of building a high-ticket info product:

"Don't build ads for your product, build your product for ads"

What kind of product or offer would be so irresistible, that even a complete stranger hearing about it through an ad couldn't help but learn more?