The Professor

Technology, Digital, Education, and all things awesome.

[The Professor @Topspin4Days]

Shopping on mobile. Well said.
#mobile #shopping

https://t.co/Pis3bFlnHV

[The Professor @Topspin4Days]

Is it time to switch from iPhone to Pixel? This is a pretty cool take on it.
https://t.co/RAG46RszJJ

[The Professor @Topspin4Days]

Click share as a metric is intriguing. How do I use this in #googleshopping ?

[The Professor @Topspin4Days]

@dannysullivan I've just been calling it ugly.

[The Professor @Topspin4Days]

'Shop the Look' ads... Interesting. Another area of opportunity for early adopters. #GoogleShopping

https://t.co/ngsZLPmhbn

[The Professor @Topspin4Days]

My main reactions to the #iPhone7launch event... Ugly EarPods, more fingerprints, why isn't the watch thinner?

[The Professor @Topspin4Days]

New iPhone day.. Usually I expect to be wowed, today I expect to be bored. I hope I'm wrong.
#iPhone7launch

[The Professor @Topspin4Days]

Campaign groups >> Pivot tables
#Adwords https://t.co/4WdvsXP3lU

[Google Ads @GoogleAds]

You can now create campaign groups & see if they’re reaching your marketing objectives w/ new performance targets https://t.co/J5cfp0ELkY

[The Professor @Topspin4Days]

Get creative. Have a strategy in mind. RSLAs are a powerful tool.
#paidsearch #googleshopping https://t.co/7wRZNmOLFg

[Google Ads @GoogleAds]

Past site visitors are more likely to convert than new visitors. Reach them w/ RLSA. https://t.co/qhZIcKUQBM

[The Professor @Topspin4Days]

Converted clicks going away in AdWords. This is significant; people don't like change. #googleshopping #adwords https://t.co/dFx8OkuchO

[Acquisio @acquisio]

Worried about Google Converted Clicks deprecation, advertisers and marketers we have the answer for you https://t.co/uTQhIHixwG

[The Professor @Topspin4Days]

#GoogleShopping results on image searches are surprisingly useful.

[The Professor @Topspin4Days]

Still haven't seen any #showcaseads in my mobile searches on #googleshopping - very curious to see them in action.

[The Professor @Topspin4Days]

Will we ever get a metric that quantifies ad position in #GoogleShopping similar to text ads? @adwords - is this coming in the future?

[The Professor @Topspin4Days]

Interesting discussion on importance of product titles in #GoogleShopping. I want to see how this affects bidding. https://t.co/cGQPMD05wM

[EastonDigital @EastonDigital]

The Secret Math Behind Google Shopping https://t.co/qDPT2AUSAa #GoogleShopping

[The Professor @Topspin4Days]

This is a great statistic. Mobile conversion rate is tricky.

#mobile #GoogleShopping #remarketing https://t.co/sd2ZzXIVLa

[Google Ads @GoogleAds]

NEW GUIDE: Tailoring Your Ads With Dynamic Remarketing: https://t.co/slFPNhnZFK #GoogleBestPractices

[Two Octobers @twooctobers]

Don't forget, #GoogleShopping's new image size req. go into effect on 9/1. Non-apparel products - 100x100 & apparel items - 250x250. #PPC

[The Professor @Topspin4Days]

It's about time. #Google #mobile https://t.co/X3MdI8toIg

[TechCrunch @TechCrunch]

Google will soon start punishing mobile sites that show hard-to-dismiss popups https://t.co/ft5GFpazXY by @fredericl

[The Professor @Topspin4Days]

@adwords thanks for the info! And great news.

[Google Ads @GoogleAds]

@Topspin4Days Device bid adjustments have started rolling out to advertisers and will continue to roll out over the next few weeks. -Jarett

[The Professor @Topspin4Days]

Tablet bid adjustments available in #GoogleShopping campaigns?! Am I seeing this correct?? @adwords