Townie Creative 🏡

Social media management, copywriting & digital marketing for small businesses and personal brands.

[Townie Creative 🏡 @TownieCreative]

Excitement levels when you're a social media manager with no work/life boundaries:

👉 Your triplet sister gets engaged: 10/10

⭐ You realize her engagement ring is from a Townie client and you get to use her photo album as social media content 1,000 times? 1 million/10

[Townie Creative 🏡 @TownieCreative]

Be where you love

If you don't enjoy being on the app, guess what? You're never going to use it. Or worse – you will, and it will be the worst core of the day. Social media is supposed to be light and fun. Keep it that way.

[Townie Creative 🏡 @TownieCreative]

Not all social media platforms are created equal. If your business is just starting out on social, or you’re thinking of expanding your strategy to a new platform (TikTok anyone?), here are some things to keep in mind 👇

[Townie Creative 🏡 @TownieCreative]

Consider your resources

Unless you have the time and resources to spend creating video content around the clock, maybe that clock app isn’t for you.

[Townie Creative 🏡 @TownieCreative]

By leveraging UGC, businesses can create a more authentic and engaging online presence and build trust with potential customers.

[Townie Creative 🏡 @TownieCreative]

Let’s face it – It can be exhausting trying to constantly create content for your audience that is engaging and informative while also being entertaining enough to hold attention.

But that’s why incorporating IGC into your strategy is a great way to work smarter, not harder.

[Townie Creative 🏡 @TownieCreative]

Businesses can leverage UGC in a variety of ways, including encouraging customers to share their experiences, reposting it on the business’s social, featuring it on their website, using it in their advertising, and engaging with UGC creators.

[Townie Creative 🏡 @TownieCreative]

Hope you’re still following along. And if you’re not - that’s ok too. It’s just social media, after all ☺️

[Townie Creative 🏡 @TownieCreative]

I took some time off social.

Which you’d think wouldn’t be great for a social media management and digital marketing agency.

But really? It doesn’t matter. 🧵

[Townie Creative 🏡 @TownieCreative]

Townie Creative works with some of the best businesses - and frankly, human beings - in the world. Posts or not, everyone was extremely supportive about this unexpected time off.

So before I jump back into social media marketing tips & hot takes, I’ll just leave this here.

[Townie Creative 🏡 @TownieCreative]

This is a lot of words just to say "Be a man and there's no way you can fail. Learn from men."

[Aditya Bansal @itsadityabansal]

Ghostwrite like Nicolas Cole.

Cold email like Daniel Fazio.

Obsession like Zach Pogrob.

Content like Justin Welsh.

Systems like Jordan Ross.

Monetize like JK Molina.

Ideas like Sahil Bloom.

No way you can fail.

Learn from giants.

[Alex @heyitsalexP]

Things most B2C marketers underestimate:

✨ How cheugy our core customers are.

✨ How unbothered they are about being cheugy.

[Townie Creative 🏡 @TownieCreative]

Gone are the early days of social media where it's all about the likes and the follows. The bottom line is: are you serving your community online?

It’s all about shifting your perspective and focusing on what matters most.

[Townie Creative 🏡 @TownieCreative]

To be honest, building a brand isn’t as complicated as some make it. It’s not about showing off. It’s not about pretty pictures. It’s not about likes.

What it is about is… 🧵⤵️

[Townie Creative 🏡 @TownieCreative]

You can get 15k likes, and no one wants to work with you or buy what you just posted…

OR you could get 10 likes, 5 people want to buy it, and you’ve just made some sales. It might not look good on social media, but it looks pretty good when the money comes in the bank.