50 years ago, we started building bikes. Then we started building something bigger.
This is the journey. Thank you for being part of it.
๐ https://t.co/oxOkjJ3u9q
Rare by design
The northern lights never put on the same show twice. Every Northern Lights ICON is painted by hand, making each bike a true one of one.
Explore the paint and get yours ๐ https://t.co/kalJulZRUM
Where wonder meets one-of-a-kind
Introducing Northern Lights, a hand-painted ICON inspired by the fleeting colors of the aurora. Only available in Project One.
Explore the paint and get yours ๐ https://t.co/kalJulZRUM
Marlin+ just got faster, lighter, and more capable. It's the perfect do-it-all electric hardtail for riding to work and ripping some singletrack on your way back home.
See what's new and catch the ride of your life ๐ https://t.co/KcFX0QOtFG
What will he do next?
Bond Almand talks us through his partner in off-the-beaten-path, how-the-hell-did-he-get-there adventures: the Trek CheckOUT.
Wanna be like Bond? Get your CheckOUT ๐ https://t.co/DcrBghyoZZ
The perfect bike for a big fall day ๐
Trek CheckOUT built with Sram Rival XPLR AXS for crispy shifting on crispy ๐ rides
๐ https://t.co/DcrBghyoZZ
@taylorknibb shocked the world in one of the greatest finishes in @IRONMANtri World Championships history. She surged into the lead with roughly a kilometer to go, and solidified her status as a legend.
๐ธ @TalbotCox
For 12 years, @baukemollema has been a studious leader while giving Trek's road program some of its most iconic moments. He's retiring as a legend of cycling. This parting gift is the least we could do for a man who has helped shape Trek on the world's biggest stages.
We're ready for the Big Dance ๐ It doesn't get bigger than @ironmantri World Champs in Kona. We've got an incredible cast of contenders in @taylorknibb, @martenvanriel, @matthewdmarquardt and @samgolong.
In 2014, Trek engineers headed into the Arenberg Forest to mold the legendary Paris-Roubaix cobbles. The plan was to bring the bumps back to Wisconsin to help build faster bikes. Then an officer approached.
Read "Proving the ride" now ๐ https://t.co/mdROIJUlJP
We swear this was cool when we did it ๐คฅ
"Jazz it up with Trekwear" shoot, 1987.
Wanna see more from the archive? Get your copy of the Trek 50th Anniversary book ๐ https://t.co/rxyCnPi3mP
No way we'd roll up to the first-ever Whistler World Cup without looking mint ๏ฟฝ๏ฟฝโโ๏ธ Unreal work by our paint crew to pair the proto Session with another gorgeous kit from @foxmtb. We've been amped for this pilgrimage to one of MTB's holiest places for a loooooong time.
Speed like you've never seen ๐๏ธ Take a closer look at our 32" prototype, making its debut with Trek-Unbroken XC this weekend in Soldier Hollow. Looks good on salt flats; made for the meanest races in the world.
๐ธ @rossbellphoto
32" wheels have landed ๐ธ
Trek Factory Racing XC will be racing our 32" prototype for the first time at this weekend's penultimate UCI MTB World Series round in Soldier Hollow, Utah.
Tune in this Saturday and Sunday to see it in action.
Dive into the details of the all-new Domane+ โก
Our lightest, longest-range e-bike ever ๐ฎโ๐จ
Explore the e-bike and get yours ๐ https://t.co/AZYFndH8LN
Sleek look. Serious go.
Inbound+ is a sleek urban e-bike for riders who want the style and simplicity of a traditional bike with the added confidence of an electric boost.
Now available at Trek retailers across Europe and online in select markets.
๐ https://t.co/bvHBV1NPVQ
The ride you love. Just more of it.
More hills. More miles. More fun. The all-new Domane+ is our lightest, longest-range e-bike ever, with a natural-feeling boost that doesnโt distract from the ride you love.
See the details and get yours ๐ https://t.co/AZYFndH8LN