“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture.
Clothes are clothes outside of high fashion at this point. High fashion are “pieces” again
In their hearts people know they don’t really want or need more clothes. But they do want community.
So it goes back to community which is why coffee shop is easy integration.
You gotta buy in some where